Brand Odyssey

Apple x iSmell


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This week, we’re biting into the surprising history of the apple - the fruit that has shaped mythology, science, and branding. From Adam and Eve to Isaac Newton to a certain tech empire, how did this everyday fruit become such a powerful icon?

Then, we take a whiff of iSmell, a bizarre attempt to bring the internet to your nose. Imagine browsing the web and suddenly smelling fresh coffee or ocean waves. It was supposed to revolutionise digital experiences - but instead, it disappeared without a trace.

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Produced by Mylk Media

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Brand OdysseyBy Kylie Hannaford and Miranda El-Atem