Brand Odyssey

For our season three finale Kylie takes us deep into one of the most misunderstood rebrands in music history - the moment Prince ditched his own name, invented an unpronounceable glyph, and forced every 90s magazine to install a custom floppy-disk font just to talk about him.

What looked like diva behaviour was actually a genius contract hack - a creative rebellion that changed conversations about ownership, identity and design.

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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

1. Email us: [email protected]
2. Visit us: threeblocksleft.com.au
3. Connect and DM Brand Odyssey on IG
4. Connect and DM Three Blocks Left on IG
5. Connect with Kylie on LinkedIn
6. Connect with Miranda on LinkedIn

Produced by Mylk Media

What happens when a brand decides half the population isn’t its target market? In this episode, Miranda dives into one of the most baffling soda campaigns of all time - Dr Pepper Ten, the 2011 “manly” diet drink that proudly declared itself “Not For Women.”

Because nothing says “refreshing” like sexism in a can.

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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

If you caught our Black Star Pastry episode, you’ll remember us talking viral cakes and cult brands. So in this bonus chat, we’ve roped in the woman who keeps that iconic brand thriving online: Jarrah Brailey, founder of Jampacked Agency and certified social-media powerhouse.

Jarrah joins Kylie and Miranda to talk about launching her agency at 19, how to turn an iconic brand into an iconic social media presence, jumping on trends vs staying true to the brand positioning and the reality of going viral. From black gloves and spotless benches to a cake shoot in a car park, she lifts the lid on what it really takes to make brands scroll-stopping.

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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

In the late ’90s, Ireland set out to celebrate the new millennium with a bold idea - a six-tonne digital clock submerged in the River Liffey, counting down the seconds to the year 2000.

What started as a symbol of optimism quickly turned into chaos: faulty wiring, murky water, divers on algae-scrubbing duty, and locals dubbing it “the chime in the slime.”

Miranda and Kylie dive into the story of how one public artwork tried to capture the future and instead became a perfectly Irish lesson in ambition, humour and the fine line between make and break.

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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

When a cake goes viral, what happens to the creator behind it? Black Star Pastry became a global icon, thanks to its famous watermelon creation – the world's most instagrammable cake. But for founder Christopher Thé, the fame was both a dream and a trap.

Kylie and Miranda unravel how a simple slice of Sydney turned into a worldwide obsession, and along the way get side-tracked (of course) by cake memories, the Woman's Weekly cookbook, Kylie accidentally making her dad a very inappropriate cake, top tier cringe office sing-alongs, and the strange rituals and symbolism that make cake so much more than just dessert.

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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

MySpace wasn’t just a website - it was where your Top 8 friendships played out, your profile song spoke louder than words, and your HTML skills defined your aesthetic. 

In this episode, Kylie and Miranda rewind to the mid-2000s to unpack the rise and spectacular fall of the platform that gave us Lady Gaga and Panic! at the Disco, confused parents with glitter graphics and code, and then lost it all with Rupert Murdoch’s $580 million gamble and a logo that literally became blank space. Equal parts nostalgia trip and branding cautionary tale, it’s a look back at the emo internet that raised a generation.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

Visit us:  threeblocksleft.com.au

Think the Tube is just a way to get from A to B? Think again. From the iconic roundel to Johnson Sans, the London Underground quietly invented modern branding long before anyone called it that.

In this episode of Brand Odyssey, we hop on a steam-powered time machine (mind the gap!) to explore how Frank Pick and a team of designers turned a chaotic transport system into a global design icon.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

Get in touch  threeblocksleft.com.au

Oldsmobile once ruled American roads with rocket-era muscle cars and million-unit sales. Then came the 1988 ad campaign: “This is not your father’s Oldsmobile.” Cue: awkward Nepo-baby commercials, bland cars, and a rapid skid into irrelevance.

Turns out, if you try to reinvent yourself midlife without knowing your audience… you might just end up in the junkyard.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

Get in touch  threeblocksleft.com.au

What happens when a quirky Hollywood stoner with a love of pottery decides to start a brand? You get Houseplant - Seth Rogen’s cannabis-meets-homewares empire that’s stylish, self-aware, and genuinely cool.

In this episode of Brand Odyssey, we dig into how Rogen flipped weed from lava lamps and tie-dye to mid-century chic. From clever packaging you’ll never throw away, to “by Seth” ashtrays that sell out instantly, this is a celebrity brand that’s actually worth the hype. Turns out, branding can make even an ashtray aspirational.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media

Jeff Bezos and Lauren Sánchez got married - and we couldn’t care less about the dress, the guests, or the gondolas. We’re here to talk about the invitation. Specifically: why does it look like it was designed in MS Word 2003 by a bored teenager with a clip art addiction?

In this bonus Brand Odyssey episode, Miranda and Kylie dissect the now-viral Bezos x Sanchez wedding invite. From default cyan butterflies to illegible script fonts, we break down the bizarre design choices, what they say about billionaire branding, and whether this was a PR blunder… or a masterstroke in disguise.

New season coming soon. Until then - soak up the chaos, one butterfly at a time.

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Get in touch! We would love to hear from you...

Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us?

• Email us: [email protected]
• Visit us:  threeblocksleft.com.au
• Text us: +61481413332
• Connect and DM Brand Odyssey on IG
• Connect and DM Three Blocks Left on IG 
• Connect with Kylie on LinkedIn 
• Connect with Miranda on LinkedIn 

Produced by Mylk Media