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What happens when a quirky Hollywood stoner with a love of pottery decides to start a brand? You get Houseplant - Seth Rogen’s cannabis-meets-homewares empire that’s stylish, self-aware, and genuinely cool.

In this episode of Brand Odyssey, we dig into how Rogen flipped weed from lava lamps and tie-dye to mid-century chic. From clever packaging you’ll never throw away, to “by Seth” ashtrays that sell out instantly, this is a celebrity brand that’s actually worth the hype. Turns out, branding can make even an ashtray aspirational.

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Produced by Mylk Media