If you caught our Black Star Pastry episode, you’ll remember us talking viral cakes and cult brands. So in this bonus chat, we’ve roped in the woman who keeps that iconic brand thriving online: Jarrah Brailey, founder of Jampacked Agency and certified social-media powerhouse.

Jarrah joins Kylie and Miranda to talk about launching her agency at 19, how to turn an iconic brand into an iconic social media presence, jumping on trends vs staying true to the brand positioning and the reality of going viral. From black gloves and spotless benches to a cake shoot in a car park, she lifts the lid on what it really takes to make brands scroll-stopping.

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Produced by Mylk Media