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What happens when a brand decides half the population isn’t its target market? In this episode, Miranda dives into one of the most baffling soda campaigns of all time - Dr Pepper Ten, the 2011 “manly” diet drink that proudly declared itself “Not For Women.”
Because nothing says “refreshing” like sexism in a can.
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Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...
Produced by Mylk Media
By Kylie Hannaford and Miranda El-AtemWhat happens when a brand decides half the population isn’t its target market? In this episode, Miranda dives into one of the most baffling soda campaigns of all time - Dr Pepper Ten, the 2011 “manly” diet drink that proudly declared itself “Not For Women.”
Because nothing says “refreshing” like sexism in a can.
____
Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...
Produced by Mylk Media