Brand Odyssey

Prince and 'The Love Symbol No.2’


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For our season three finale, we’re going out with a symbol. Literally. Kylie takes us deep into one of the boldest and most misunderstood rebrands in music history - the moment Prince ditched his own name, invented an unpronounceable glyph, and forced every 90s magazine to install a custom floppy-disk font just to talk about him.

What looked like diva behaviour was actually a genius contract hack - a creative rebellion that changed conversations about ownership, identity and design.

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Produced by Mylk Media

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Brand OdysseyBy Kylie Hannaford and Miranda El-Atem