Brand Odyssey

Oldsmobile: Not Your Father’s Car...or Yours


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Oldsmobile once ruled American roads with rocket-era muscle cars and million-unit sales. Then came the 1988 ad campaign: “This is not your father’s Oldsmobile.” Cue: awkward Nepo-baby commercials, bland cars, and a rapid skid into irrelevance.

Turns out, if you try to reinvent yourself midlife without knowing your audience… you might just end up in the junkyard.

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Produced by Mylk Media

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Brand OdysseyBy Kylie Hannaford and Miranda El-Atem