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Applebee's On A Date Night—Never Leave Serendipity To Chance, John Peyton - CEO Dine Brands, John Peyton - CEO Dine Brands
Ever wonder how some companies seize serendipitous moments—with the likes of Adam Sandler and Walker Hayes—while others pass on the opportunistic gifts that could have moved their brand needle?
On the heels of a deal to be the official bar and grill of the NFL, an Undercover Boss series coming soon, and 200 new concepts in their test kitchens—Dine Brands is on a role. The $8 Billion restaurant group, that owns Applebee’s, IHOP and Fuzzy’s, has 3500 restaurants and 125,000 people who are rebooting these iconic brands at scale.
Listen to Dean and hospitality guru and CEO of Dine Brands, John Peyton for this episode of The Reboot Chronicles to unpack funny untold behind the scenes stories, explore the art and science of innovating—and what happens when you combine the Applebee’s and IHOP menus.
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By Dean DeBiase
5
55 ratings
Ever wonder how some companies seize serendipitous moments—with the likes of Adam Sandler and Walker Hayes—while others pass on the opportunistic gifts that could have moved their brand needle?
On the heels of a deal to be the official bar and grill of the NFL, an Undercover Boss series coming soon, and 200 new concepts in their test kitchens—Dine Brands is on a role. The $8 Billion restaurant group, that owns Applebee’s, IHOP and Fuzzy’s, has 3500 restaurants and 125,000 people who are rebooting these iconic brands at scale.
Listen to Dean and hospitality guru and CEO of Dine Brands, John Peyton for this episode of The Reboot Chronicles to unpack funny untold behind the scenes stories, explore the art and science of innovating—and what happens when you combine the Applebee’s and IHOP menus.
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