On Message

Apple's EU App Store Shake-Up – A New Era for Mobile?


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In this episode of ON MESSAGE, Dario Betti dives into Apple's groundbreaking decision to open its App Store to competitors in the EU. Announced on June 26, 2025, this move—driven by the Digital Markets Act—allows third-party app stores and alternative payment systems on iOS. Discover what these changes mean for developers, payment providers, and consumers, and explore the far-reaching implications for competition, innovation, and security across the global mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

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On MessageBy Mobile Ecosystem Forum