On Message

On Message

By Mobile Ecosystem ForumTechnology
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On Message episodes

  • Meta’s Billion-Dollar Signal Beyond Advertising

    Meta’s non-advertising Family of Apps revenue has passed $1 billion a quarter. Dario Betti explores what this could tell us about the future of WhatsApp, AI and conversational commerce.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Routing Meets Identity: Why TNS Buying netnumber Matters

    TNS has acquired netnumber, bringing network routing, number intelligence, identity and fraud prevention closer together. Dario Betti looks at why the deal reflects a bigger change in communications infrastructure.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Nigeria Opens a New Debate on Telecom Wholesale Pricing

    Nigeria is reviewing wholesale telecom pricing, including A2P messaging and USSD. Dario discusses why the consultation could influence messaging economics across Africa's largest mobile market.


    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Three Worlds of AI Regulation Are Emerging

    The United States, Europe and India are pursuing different AI governance models. Dario explains why regulatory divergence will increasingly shape digital services and telecom strategies worldwide.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Google Redraws the Economics of Mobile Commerce

    Google has separated app store fees from payment processing fees. Dario explores the implications for developers, carrier billing providers and the future structure of digital commerce.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Why Email Is Becoming Strategic Again

    Infobip has acquired SocketLabs, highlighting the growing importance of email infrastructure. Dario explains why communications platforms increasingly compete on orchestration, analytics and AI-enabled engagement.


    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Can RCS Help Stop AI Voice Scams?

    Google and Samsung are extending RCS-based caller verification. Dario discusses how messaging infrastructure is becoming part of a broader digital trust and fraud prevention strategy.


    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Google Gives RCS Business Messaging More Enterprise Muscle

    Google has introduced new management tools for RCS Business Messaging. Dario explains why seemingly small changes reveal the increasing maturity of the RCS ecosystem.


    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Beyond OTPs: Vodafone's Push for Network Authentication

    Vodafone has launched Number Verify 2.0 across three European markets. Dario explores how network-based authentication could reduce fraud, improve user experience and challenge SMS OTPs.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Germany Ends MMS. Is This a Win for RCS?

    Germany has completed the shutdown of MMS across all major operators. Dario explores whether ending a legacy messaging service will accelerate RCS adoption or simply reinforce existing trends.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min

About On Message

From the publisher's feed

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions.