MEF CEO Dario Betti discusses the launch of Ireland’s ComReg SMS Sender ID Registry, highlighting initial teething problems as legitimate messages are mislabelled as scams. The experience underscores the complexity of balancing security and reliable communication. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses the latest wave of Android fraud operations, highlighting new threats to mobile users and the urgent need for industry-wide vigilance, education, and collaboration to protect the mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses the EU’s legal action against X (formerly Twitter), marking a pivotal test for the Digital Services Act. The outcome could shape the future of online content moderation and platform accountability in Europe. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Sinch’s 20% share surge, driven by robust margins, an EBITDA beat, and accelerating AI innovation. Sinch’s performance highlights the growing importance of AI and efficiency in the messaging ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Italy’s new Agcom regulation, which introduces stricter controls on telemarketing and caller ID spoofing. This move is part of a wider set of actions across many regulator to increase consumer protection and trusted communications across Europe. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses Jack Dorsey’s launch of BitChat, an offline-first messaging app. BitChat’s peer-to-peer, decentralized approach could reshape how we think about privacy, resilience, and the future of mobile messaging. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti explores Spain’s 17% surge in A2P SMS traffic and diverging trends across Europe. Despite digital shifts, A2P SMS remains a trusted, high-volume channel for enterprise and institutional communication in many markets. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti explores the World Bank’s Global Findex 2025, highlighting mobile money’s expanding role in financial inclusion. While progress is remarkable, persistent gaps and new responsibilities remain for the mobile ecosystem and policymakers. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

MEF CEO Dario Betti discusses RCS Universal Profile 3.1, a major leap towards OTT parity. This update brings high-quality voice, improved connectivity, and robust anti-spam and file transfer security. It's a critical step for RCS to become a secure, scalable, and business-ready messaging platform, enhancing trust and user. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Reviewing Meta's controversial decision to introduce ads in WhatsApp Status. Explore the financial optimism, user backlash, and regulatory concerns surrounding this major monetization shift. Discover what WhatsApp's move means for the future of A2P messaging, privacy, and the broader mobile ecosystem. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.