On Message

On Message

By Mobile Ecosystem ForumTechnology
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On Message episodes

  • Aetna’s RCS Rollout: When Messaging Finally Grows Up

    Aetna’s RCS deployment is one of the clearest examples yet of rich messaging moving from pilot to production in the US. This episode explains why healthcare matters, what the results show, and why RCS is evolving—but not yet a national standard.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Asia’s Cross‑Border QR Payments: Quietly Going Global

    Asia is building cross‑border QR payment corridors without fanfare—and without a single global platform. This episode explores how domestic success, regulator leadership and mobile‑first design are turning QR into an international retail tool.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • OpenAI Recalibrates: Why AI Is Winning Discovery, Not Checkout

    OpenAI is stepping back from native checkout in ChatGPT, refocusing on discovery and recommendation. This episode explains why conversational commerce is fragmenting—and why influence may matter more than ownership.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Meta, WhatsApp and the Price of AI Access

    Meta has reopened WhatsApp to rival AI chatbots—but at a price. This episode explores why paid access may matter as much as exclusion, how AI distribution is becoming the new battleground, and what this signals for platforms, developers and regulators.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Spectrum Has Fallen: Why the Economics of Mobile Radio Have Changed

    From the 3G auction frenzy to today’s declining $/MHz‑pop prices, spectrum economics tell a deeper story about maturity, efficiency, and monetisation challenges. This episode explains why spectrum is no longer the growth engine it once was—and what that means for future generations.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • Scam Centres and the Battle for Trust in Global Messaging

    Industrial-scale scam centres are no longer a marginal problem— recent news from META shows they are embedded in the global messaging ecosystem. This episode explores why fraud has become systemic, how it exploits trust across channels, and why protecting messaging now requires coordinated action across the entire value chain.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • TikTok Resets U.S. Privacy Rules

    Tougher governance — but less privacy than before

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min
  • RCS Reaches Apple in South Korea

    Near‑universal messaging — but large files still lag

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • ETSI Sets the Rules for Securing AI

    Why the first global AI cybersecurity standard matters for mobile?

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min

About On Message

From the publisher's feed

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions.