On Message

On Message

By Mobile Ecosystem ForumTechnology
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On Message episodes

  • Apple tests a new subscription logic

    Apple has introduced a model that lets users commit to a full year of service while paying monthly, creating a new subscription structure with implications for app stores, billing and mobile payments.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Thailand pushes anti-fraud deeper into telecom operations

    Thailand’s NBTC has introduced stricter anti-fraud compliance measures covering SIM registration, activation controls, blacklist screening, device blocking and data retention.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • When search becomes conversation

    Google is reshaping search around AI-generated answers, with implications for publishing, advertising and the growing role of conversational interfaces in digital discovery.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • World Cup scams are becoming a messaging problem

    Ahead of FIFA World Cup 2026, Meta says ticket fraud is increasingly moving through group and messaging environments, showing how scams now travel across social, OTT messaging and telecom channels.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Indonesia raises the bar on SIM identity

    Indonesia will require facial biometric verification for all new SIM registrations from 1 July 2026, embedding stronger identity checks into telecom onboarding as part of its anti-fraud strategy.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Phishing is moving beyond SMS

    Meta says WhatsApp disrupted an NSO-linked spearphishing campaign, underlining how fraud and spyware activity are spreading across messaging apps, email and SMS rather than staying within a single channel.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    4 min
  • Nigeria resets the MVNO market

    The Nigerian Communications Commission has published updated draft MVNO business rules to tackle slow market development, with clearer onboarding timelines, more oversight and wholesale safeguards.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • Why SMS still matters in real-time marketing

    Chipotle’s NBA Finals campaign shows how brands can use social media for reach and SMS for fulfilment, conversion and first-party data capture in a fast-moving live event.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • RCS in India moves closer to scale

    Bharti Airtel’s agreement with Tanla expands RCS business messaging coverage in India, adding momentum to a market where all major operators now support RCS and enterprise adoption is building.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    3 min
  • WhatsApp Plus and the Myth of Paid Messaging

    WhatsApp Plus is not about charging for messages. It’s about monetising convenience and personalisation, while keeping core communication free.

    Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

    5 min

About On Message

From the publisher's feed

Join Dario Betti, the CEO of the Mobile Ecosystem Forum (MEF), as he cuts through the noise and gets straight to the heart of the matter in the latest episode of our podcast'. With his promise to stay quite literally "on message," Dario delves each week into the most crucial topics and pressing issues facing the Business Messaging and Enterprise Communications industry, providing listeners with valuable insights and expert opinions.