Zev Paiss has spent more than four decades working in sustainability as an educator, consultant, author, and advocate, with a career spanning land use, urban agriculture, renewable energy, resilient local economies, and industrial hemp. He was also part of the early days of Colorado’s modern hemp movement, serving as a hemp expert witness and becoming involved with the early National Hemp Association at a time when the industry was still finding its footing in the United States.
In this conversation, we look back at those early years and what it was actually like to advocate for hemp before the industry we know today existed. Zev shares stories from Colorado’s emerging hemp movement, his experience working as an expert witness, and the people and organizations working to build legitimacy around the plant during those formative years.
We also take a broader look at sustainability in 2026 and some of the realities that can get lost behind the word itself. After decades spent working across different areas of sustainability, Zev brings a long-term perspective to what has changed, where progress has been made, and what building genuinely resilient communities and economies can look like moving forward.
More recently, Zev has brought many of these ideas into his work as an author of what he calls “positive future mysteries.” We talk about his concept of a protopian future, one that is neither utopian nor defined by collapse, but instead imagines a realistic path toward something better.
From the early hemp movement to the realities of sustainability today, this conversation is about what we have learned, what still needs work, and how we might think differently about the future we are building.