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“Appliances Don’t Last Like They Used To” Is the Objection You Cannot Dodge
Customers say “they don’t make them like they used to” because they feel burned, and they want you to admit it. In this episode of The Steel CodCast, Anthony and Jon break down how to handle the longevity objection without getting defensive, overpromising, or losing the customer’s trust.
The conversation explains why this objection is actually a credibility test. Customers are not asking for a technical explanation, they are asking whether you will be honest. Anthony and Jon walk through how to commiserate without agreeing that everything is garbage, how to explain why appliances have changed, and how to shift the conversation from frustration into realistic expectations and better decision making.
This episode gives appliance sales professionals a clean, repeatable way to respond to one of the most common objections on the floor. If you sell appliances and regularly hear “my old one lasted 20 years,” this conversation will sharpen how you acknowledge the truth, keep control of the sale, and protect trust early in the experience.
Who This Episode Is For
Appliance sales professionals, showroom managers, and anyone responsible for handling customer objections and setting expectations in appliance retail.
Follow the Show
New episodes of The Steel CodCast drop every day of the week, including weekends. Follow, rate, and subscribe wherever you listen to podcasts so you never miss an episode.
Timestamps
- 00:00 Why this is one of the stickiest objections in appliance sales
- 00:30 Why the objection is really a commiseration moment
- 03:35 The consumer pushback every salesperson should expect
- 06:55 The “does that appliance even exist anymore” question
- 07:12 The money conversation and perceived long-term value
- 10:54 The short version that works in under a minute
- 14:02 Why this objection is an early trust-building opportunity
#applianceindustry #appliancesales #appliancesalestraining #productpositioning#applianceretail #applianceprofessionals #applianceindustrypodcast#applianceobjections #customerobjections #salespsychology#appliancelongevity #appliancerepair #appliancereliability#sellingappliances #appliancesalesfloor #closingthesale#customerservice #appliancesalesbestpractices
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By Anthony Fors and Jon BeresfordCustomers say “they don’t make them like they used to” because they feel burned, and they want you to admit it. In this episode of The Steel CodCast, Anthony and Jon break down how to handle the longevity objection without getting defensive, overpromising, or losing the customer’s trust.
The conversation explains why this objection is actually a credibility test. Customers are not asking for a technical explanation, they are asking whether you will be honest. Anthony and Jon walk through how to commiserate without agreeing that everything is garbage, how to explain why appliances have changed, and how to shift the conversation from frustration into realistic expectations and better decision making.
This episode gives appliance sales professionals a clean, repeatable way to respond to one of the most common objections on the floor. If you sell appliances and regularly hear “my old one lasted 20 years,” this conversation will sharpen how you acknowledge the truth, keep control of the sale, and protect trust early in the experience.
Who This Episode Is For
Appliance sales professionals, showroom managers, and anyone responsible for handling customer objections and setting expectations in appliance retail.
Follow the Show
New episodes of The Steel CodCast drop every day of the week, including weekends. Follow, rate, and subscribe wherever you listen to podcasts so you never miss an episode.
Timestamps
- 00:00 Why this is one of the stickiest objections in appliance sales
- 00:30 Why the objection is really a commiseration moment
- 03:35 The consumer pushback every salesperson should expect
- 06:55 The “does that appliance even exist anymore” question
- 07:12 The money conversation and perceived long-term value
- 10:54 The short version that works in under a minute
- 14:02 Why this objection is an early trust-building opportunity
#applianceindustry #appliancesales #appliancesalestraining #productpositioning#applianceretail #applianceprofessionals #applianceindustrypodcast#applianceobjections #customerobjections #salespsychology#appliancelongevity #appliancerepair #appliancereliability#sellingappliances #appliancesalesfloor #closingthesale#customerservice #appliancesalesbestpractices