The Thermador Star Burner is often oversimplified on the sales floor as a design choice or an easy-to-clean feature. In this episode of The Steel Codcast, Anthony and Jon explain why leading with cleaning misses the real reason this burner exists and quietly lowers its perceived value.

The conversation breaks down how traditional round burners concentrate heat in the center of the pan, creating hot spots, uneven cooking, and constant pan movement. Thermador’s Star Burner was engineered to solve that problem by spreading heat more evenly across the cookware surface, delivering better control, more stable simmering, and less fussy cooking overall.

This episode helps appliance professionals reframe the Star Burner as a performance and control story rather than a maintenance benefit. If you sell gas cooking appliances or struggle to explain why burner design actually matters, this conversation will change how you position Thermador on the showroom floor.

Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling premium gas cooking appliances or professional style ranges.

Follow the Show

New episodes of The Steel Codcast drop Monday through Friday. Follow the show so you never miss an episode.

Timestamps

• 00:00 Why the Star Burner is often oversimplified
• 00:30 The real problem Thermador designed it to solve
• 01:05 How round burners create hot spots and uneven cooking
• 01:45 Why star shaped geometry improves heat distribution
• 02:30 How even flame spread improves control and simmering
• 03:05 Why cleaning is a byproduct, not the purpose
• 03:40 What customers actually feel when cooking
• 04:10 Why control matters more than raw power
• 04:40 Using cleaning as a back pocket benefit

The Fisher & Paykel CoolDrawer is one of the most misunderstood refrigeration products on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why positioning the CoolDrawer as an “extra drawer” or indulgent add on immediately undermines its real value.

The conversation reframes the CoolDrawer as a fundamental rethink of fixed refrigeration zones. Instead of forcing households to adapt to rigid fridge and freezer layouts, this appliance adapts to how people actually live. From entertaining and bulk shopping to kids snacks, beverage storage, and holiday overflow, the CoolDrawer gives households control over how refrigeration space is used in real time.

This episode helps appliance professionals understand how to position the CoolDrawer as an intentional solution, not an optional upgrade. If you sell refrigeration or struggle to explain modular refrigeration without making it sound vague or indulgent, this conversation will change how you talk about Fisher & Paykel CoolDrawer.

Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling premium or modular refrigeration solutions.

Follow the Show

New episodes of The Steel Codcast drop Monday through Friday. Follow the show so you never miss an episode.

Timestamps

- 00:00 Why customers ask for flexibility without knowing it

- 00:40 Why calling CoolDrawer an add on hurts the sale

- 01:20 Rethinking fixed refrigeration zones

- 02:05 How real households outgrow rigid layouts

- 02:50 Letting appliances adapt to the household

LG TurboWash is one of the most misunderstood laundry cycles on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why the word “turbo” creates the wrong assumptions for customers and how that misunderstanding leads sales teams to hedge, over explain, or undersell the feature entirely.

The conversation explains how LG TurboWash improves early water and detergent saturation, allowing clothes to get clean more efficiently without relying on prolonged mechanical agitation. Rather than being harsher, TurboWash actually reduces fabric wear by shortening unnecessary motion later in the cycle. This episode reframes TurboWash as an everyday cycle that delivers strong cleaning results while being gentler on clothes.

This episode is essential listening for appliance sales professionals, manufacturers, and dealers who want to confidently explain laundry technology, avoid undermining engineering with cautious language, and position performance driven features without overpromising. If you sell laundry appliances or struggle to explain fast wash cycles, this conversation will change how you talk about LG TurboWash.

Listener takeaway Learn how to confidently position LG TurboWash as an everyday wash cycle that cleans efficiently without damaging clothes.

In this episode

• Why the word “turbo” creates the wrong expectations in laundry
• How TurboWash cleans through efficiency, not rushed cycles
• Why faster cycles do not automatically mean harsher washing
• Common mistakes sales teams make when hedging performance features

Who should listen Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling laundry appliances or explaining wash cycles.

Featured brand or product LG TurboWash improves cleaning by optimizing early water and detergent distribution rather than increasing mechanical stress.

Follow the show New episodes drop Monday through Friday.

-----------------------------------------------------------------------

Chapters

00:00 Introduction to LG TurboWash feature discussion

00:30 How naming affects customer perception

01:10 Why efficiency matters more than speed

01:55 How TurboWash changes water and detergent interaction

02:40 Reducing fabric wear through smarter washing

03:30 Using TurboWash confidently for daily loads

04:15 Avoiding cautious language when selling performance

04:45 Summary of TurboWash sales best practices

Samsung Family Hub is one of the most misunderstood features on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why positioning Family Hub as a TV, tablet, or piece of tech creates confusion instead of excitement.

The takeaways for this episode include:

• Why selling Samsung Family Hub like a TV or tablet hurts the sale
• How to position Family Hub as a communication and organization tool
• Real household scenarios that make the value obvious
• Common mistakes appliance sales teams make with smart features

The discussion focuses on how appliance professionals should frame Samsung Family Hub as a time saving, communication driven solution for busy families. By walking through real household scenarios, this episode explains how Family Hub helps reduce miscommunication, keep schedules aligned, and simplify daily routines when it is positioned correctly.

This episode is essential listening for appliance sales professionals, manufacturers, and dealers who want to confidently sell smart refrigeration without overwhelming customers. If you sell connected appliances or struggle to explain smart features in a way that feels practical and valuable, this conversation will change how you talk about Samsung Family Hub on the showroom floor.

-----------------------------------------------------------

Chapters

00:00 Show introduction and episode focus

00:30 What Samsung Family Hub is and is not

01:10 Why tech focused selling causes confusion

01:55 Qualifying the right customer for Family Hub

02:40 Positioning Family Hub for busy families

03:30 How Family Hub saves time and improves communication

04:25 Turning smart features into practical value

04:55 Key takeaways for selling Family Hub

Customers still walk into appliance stores asking for laundry that is built like it used to be, machines that last for decades and clean aggressively with lots of water. In this episode of The Steel Codcast, Anthony and Jon unpack why Speed Queen is often positioned as the answer to that request, and where that story can quietly break down if it is not explained correctly.

The conversation dives into the differences between Speed Queen’s TC and TR series, breaking down wash action, reliability, fabric care, and customer expectations. This episode helps appliance professionals understand which Speed Queen models truly match the old school mental picture customers have, which ones do not, and how to confidently guide the conversation without overpromising or mispositioning the product.

If you sell laundry appliances or regularly hear customers ask for machines that are built to last, this episode will sharpen how you talk about durability, wash performance, and modern tradeoffs in today’s laundry market.

Samsung refrigeration is packed with smart features, but some sales teams hesitate to talk about them. In this episode of The Steel Codcast, Anthony and Jon take a closer look at Samsung’s auto open refrigerator door and explain why dismissing it as a gimmick can be a missed opportunity on the sales floor.

The discussion focuses on how optional, hands free features create real value in everyday moments, especially when customers have their hands full, face accessibility challenges, or simply want fewer friction points in the kitchen. Rather than forcing adoption, Samsung’s auto open door gives customers choice, and that flexibility can become a powerful differentiator in a sea of stainless steel refrigerators.

This episode is essential listening for appliance sales professionals, manufacturers, and dealers who want to improve product positioning, confidently explain smart appliance features, and help customers see value beyond specs. If you sell refrigeration, smart appliances, or connected kitchen products, this conversation will change how you talk about innovation and choice in the showroom.

In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to unpack one of the most misunderstood features in premium dishwashing: Miele AutoDos with PowerDisc.

AutoDos delivers consistent, precise detergent dosing every cycle, resulting in cleaner dishes, better machine performance, and reduced long-term service issues. But because the system requires Miele’s proprietary PowerDisc detergent, many sales professionals hesitate, worrying it feels like a forced subscription or limitation.

Anthony and John explain why that hesitation is usually projection, not reality. They break down how AutoDos works as a complete engineered system, why consistent dosing matters more than most customers realize, and how premium buyers already accept consumables when there is a clear payoff in performance and convenience.

This episode provides a clear framework for confidently presenting AutoDos without defensiveness, technical overload, or undercutting the value of one of Miele’s strongest differentiators.

New episodes drop Monday through Friday. Follow Steel CodCast so you never miss an episode.

In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to break down one of LG’s biggest differentiators across appliances: inverter motors.

While inverter motors are often explained as simply quieter and more efficient, that story barely scratches the surface. Anthony and John explain how inverter technology fundamentally changes how appliances behave, from smoother operation and reduced wear to improved longevity and reliability.

The conversation focuses on how inverter motors respond and adjust in real time, why fewer moving parts matter, and how this technology impacts everything from laundry to refrigeration. Most importantly, they discuss how to talk about inverter motors without getting overly technical, while still clearly communicating why LG appliances perform differently from competitors.

This episode is a must listen for anyone selling, recommending, or considering LG appliances and wants a clearer way to explain why LG consistently ranks as a reliable brand.

New episodes drop Monday through Friday. Follow Steel CodCast so you never miss an episode.

In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to talk through one of the most misunderstood features in modern laundry: GE’s One Step Wash & Dry.

The feature can be incredibly useful when positioned correctly, but it can also lead to disappointed customers if expectations are not set properly. Anthony and John break down where the feature shines, where it does not, and how sales professionals should talk about it without overpromising.

This conversation covers real world use cases, fabric types, load sizing, wrinkle concerns, and why education matters more than hype when selling advanced laundry features.

New episodes drop Monday through Friday. Follow Steel CodCast so you never miss an episode.

Frigidaire is investing heavily in its new stone baked pizza mode, but are sales teams talking about it the wrong way? In this episode of The Steel Codcast, Anthony and Jon break down why leading with “pizza mode” can actually limit customer interest and how appliance professionals should be repositioning high heat cooking as a true performance advantage.

The conversation explores how 700 to 750 degree oven capability, typically reserved for far more expensive appliance brands, delivers real value across everyday cooking. From steaks and salmon to casseroles, bread, vegetables, and finished textures, this episode explains why high heat is not about pizza, but about better color, better texture, and better results across the board.

This episode is essential listening for appliance sales professionals, manufacturers, and dealers looking to improve product positioning, avoid shrinking features on the sales floor, and clearly communicate why high performance ovens matter. If you sell, market, or train on appliances, this discussion will change how you talk about cooking modes forever.