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Customers Google “Why is my refrigerator so loud?” more than you think. In this episode of The Steel CodCast, Anthony and Jon break down why modern refrigerators sound different, what’s completely normal, and when noise actually signals a real issue.
The conversation explores the psychology behind new appliance noise, how ambient sound shifts when you replace an old fridge, and why icemakers, compressors, and airflow systems are often mistaken for defects. Anthony and Jon also unpack the important distinction between “new and noticeable” versus “abnormal and service-worthy,” and how to frame that conversation during the sales process without planting unnecessary doubt.
This episode helps appliance professionals reduce unnecessary service calls, protect customer confidence, and proactively set realistic expectations. If you sell refrigeration and want fewer “this thing is too loud” calls, this conversation will sharpen how you normalize modern appliance sound without dismissing legitimate concerns.
Who This Episode Is For
Appliance sales professionals, showroom managers, and anyone selling refrigerators who wants to reduce service escalations and increase post-sale satisfaction.
Follow the Show
New episodes of The Steel CodCast drop every day of the week, including weekends. Follow, rate, and subscribe wherever you listen to podcasts so you never miss an episode.
Timestamps
#applianceindustry #appliancesales #appliancesalestraining #productpositioning #applianceretail #applianceprofessionals #applianceindustrypodcast #refrigeratornoise #loudfridge #applianceservice #icemaker #compressornoise #customerexpectations #appliancerepair #refrigeration #salesprocess #sellingappliances #appliancesalesfloor #appliancesalesbestpractices
By Anthony Fors and Jon BeresfordCustomers Google “Why is my refrigerator so loud?” more than you think. In this episode of The Steel CodCast, Anthony and Jon break down why modern refrigerators sound different, what’s completely normal, and when noise actually signals a real issue.
The conversation explores the psychology behind new appliance noise, how ambient sound shifts when you replace an old fridge, and why icemakers, compressors, and airflow systems are often mistaken for defects. Anthony and Jon also unpack the important distinction between “new and noticeable” versus “abnormal and service-worthy,” and how to frame that conversation during the sales process without planting unnecessary doubt.
This episode helps appliance professionals reduce unnecessary service calls, protect customer confidence, and proactively set realistic expectations. If you sell refrigeration and want fewer “this thing is too loud” calls, this conversation will sharpen how you normalize modern appliance sound without dismissing legitimate concerns.
Who This Episode Is For
Appliance sales professionals, showroom managers, and anyone selling refrigerators who wants to reduce service escalations and increase post-sale satisfaction.
Follow the Show
New episodes of The Steel CodCast drop every day of the week, including weekends. Follow, rate, and subscribe wherever you listen to podcasts so you never miss an episode.
Timestamps
#applianceindustry #appliancesales #appliancesalestraining #productpositioning #applianceretail #applianceprofessionals #applianceindustrypodcast #refrigeratornoise #loudfridge #applianceservice #icemaker #compressornoise #customerexpectations #appliancerepair #refrigeration #salesprocess #sellingappliances #appliancesalesfloor #appliancesalesbestpractices