The Steel CodCast

Why Your New Refrigerator Sounds Louder and When It’s Actually a Problem


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Customers Google “Why is my refrigerator so loud?” more than you think. In this episode of The Steel CodCast, Anthony and Jon break down why modern refrigerators sound different, what’s completely normal, and when noise actually signals a real issue.

The conversation explores the psychology behind new appliance noise, how ambient sound shifts when you replace an old fridge, and why icemakers, compressors, and airflow systems are often mistaken for defects. Anthony and Jon also unpack the important distinction between “new and noticeable” versus “abnormal and service-worthy,” and how to frame that conversation during the sales process without planting unnecessary doubt.

This episode helps appliance professionals reduce unnecessary service calls, protect customer confidence, and proactively set realistic expectations. If you sell refrigeration and want fewer “this thing is too loud” calls, this conversation will sharpen how you normalize modern appliance sound without dismissing legitimate concerns.

Who This Episode Is For

Appliance sales professionals, showroom managers, and anyone selling refrigerators who wants to reduce service escalations and increase post-sale satisfaction.

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Timestamps

  • 00:00 The question customers are Googling right now
  • 00:22 Why refrigerator noise feels louder in a new space
  • 04:47 The psychology of new ambient sound
  • 05:01 Why icemakers sound surprisingly aggressive
  • 05:21 When noise might actually require service
  • 08:58 How to address noise during the sales process
  • 11:54 How often service calls are completely normal sounds
  • 12:48 Final thoughts on loud refrigerators

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The Steel CodCastBy Anthony Fors and Jon Beresford