In this special bonus episode from the Applied Ergonomics Conference 2025, Mike Courtney, founder of Aperio Insights, delivers a compelling keynote exploring the crucial link between imagination and innovation. Drawing on more than two decades of experience in market research and strategic foresight, Courtney shares how technologies such as AI and robotics are rapidly transforming concepts into reality. He emphasizes that the modern challenge isn’t just inventing but deciding which innovations truly merit investment. Courtney also highlights how adopting a futurist mindset enables professionals to not only survive but thrive amidst disruptive change, turning potential chaos into strategic advantage.