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AppLovin: History and Technology Company Profile


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The provided text is an excerpt from a Wikipedia article focusing on the American mobile technology company, AppLovin Corporation. This source outlines the company's foundational details, including its 2012 establishment in Palo Alto and its purpose in helping developers market, monetize, and publish apps through its various platforms. The history section chronologically details AppLovin's major corporate actions, such as acquisitions, investments in mobile game studios, its eventual 2021 Initial Public Offering (IPO), and significant events like a rejected $17.5 billion bid for Unity Technologies. The article also addresses allegations of corporate misconduct, including claims of ad fraud and illegal data tracking, alongside a subsequent SEC inquiry. Overall, the text serves as a comprehensive corporate profile detailing AppLovin's business, growth trajectory, and controversies.

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