Apply Now: The Higher Ed Marketing Podcast

We analyzed 50 graduate enrollment marketing ads from universities across the country and found a…moat? A competitive moat that is (if this is a new phrase to you, you’re in good company with Julia!).

In this episode, Chris and Julia break down Vital’s study of 50 university’s Meta ad campaigns and share 5 findings that they think higher ed marketers need to hear today.

1. An overwhelming use of “Learn More” CTAs (and a huge opportunity to stand out by offering an alternative!)
2. Stock photography that triggers ad blindness
3. Video is being under-utilized (only 16% of universities studied use video!)
4. Generic messaging around flexibility, online learning and rankings is burying actually distinct program differentiators
5. Specificity wins! Especially in the form of testimonials, social proof, rankings and alumni outcomes

If you’re interested in reading the full study, you can check it out here: https://vitaldesign.com/university-meta-ad-campaign-study/

Visit our website: https://vitaldesign.com/

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Linkedin: https://www.linkedin.com/company/vital-design/

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Good reporting should do more than tell you how much budget was spent and how many “conversions” that budget generated. In this episode, the team discusses the importance of connecting marketing spend to the outcomes that actually matter to your institution: inquiries, applications, admits and enrollments. Getting to that data can feel complicated, but the information you need likely already exists in your CRM. You just need to know what to ask for! Chris and Julia are here to show you exactly where to start.

Welcome to #ApplyNow — a dating podcast! Wait… we’re still a higher education marketing podcast, but we ARE talking about ghosting this episode. Chris and Julia discuss how ghosting prospective students is all too common in higher education marketing and what universities can do to improve their follow-up. Our hosts also take a trip down memory lane to reflect on the effectiveness of B2B sales tactics and just how transferable those tactics are to higher education.

Visit our website: https://vitaldesign.com/

IG: https://www.instagram.com/vital_design/

Linkedin: https://www.linkedin.com/company/vital-design/

Twitter: https://twitter.com/Vital_Design

Facebook: https://www.facebook.com/VitalDesign/

A successful higher education landing page needs F.O.C.U.S (and we recommend you go back and listen to episode 2 if you don’t know what that stands for!).  In this episode, Chris and Julia draw parallels between their family vacations and higher education marketing, as well as dive into a study conducted by the team at Vital which analyzed 50 higher education paid landing pages to identify what’s working and what’s not. Did you know only 16% of higher education landing pages mention tuition? That’s a pretty important decision factor… Listen to the episode for more stats like that! 

Visit our website: https://vitaldesign.com/

IG: https://www.instagram.com/vital_design/

Linkedin: https://www.linkedin.com/company/vital-design/

Twitter: https://twitter.com/Vital_Design

Facebook: https://www.facebook.com/VitalDesign/

Landing pages are an essential part of any paid advertising program. Quality landing pages can improve conversion rates, increase student application and enrollment rates, while poor landing pages can entirely dismantle a paid advertising campaign. In this podcast, the team discusses a framework to ensure your paid advertising landing pages are driving real results. 

Visit our website: https://vitaldesign.com/

IG: https://www.instagram.com/vital_design/

Linkedin: https://www.linkedin.com/company/vital-design/

Twitter: https://twitter.com/Vital_Design

Facebook: https://www.facebook.com/VitalDesign/

Julia and Chris discuss the in's and out's of branded search terms. Are you making this big search mistake? 

Innovative strategies higher ed marketers can actually use — today.

Visit our website: https://vitaldesign.com/

IG: https://www.instagram.com/vital_design/

Linkedin: https://www.linkedin.com/company/vital-design/

Twitter: https://twitter.com/Vital_Design

Facebook: https://www.facebook.com/VitalDesign/