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Applying Cross-Industry Principles: April Gross’s Tips for Boosting Revenue & Collaboration
April Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about:
- Applying pharmaceutical sales techniques to tech sales
- Key factors to optimize performance
- Effective ways to ensure cross-functional collaboration
Connect with April Gross
View all episodes
By Conversations with GTM experts by EverstageApril Gross was the former Senior Director of Go To Market & Growth Solutions at Criteo. She has successfully built enablement functions from the ground up at 2 companies. This episode of the Go To Masters Show features April, as she talks about:
- Applying pharmaceutical sales techniques to tech sales
- Key factors to optimize performance
- Effective ways to ensure cross-functional collaboration
Connect with April Gross