Traditional marketing = guessing games. Surveys and focus groups are out. Neuromarketing is in!

Joining us on the podcast table are @Laura Beavin Yates, the Head of Growth and Marketing @Immersion, and @Saad Arshad, the COO of Xgrid, where they dive deep into:

What neuromarketing actually is.

How B2B businesses can use it to supercharge marketing results.

B2B Use cases and the cutting-edge tools involved.

Measuring the real value customers get from experiences.

Demystifying the tech behind brain pattern tracking.

Overview of neuromarketing costs.

Breakdown of the kind of B2B marketing content that can be analyzed.

How AI and machine learning enables neuromarketing.

So, ditch the guesswork and get deeper customer insights to create successful B2B marketing campaigns that truly resonate with your audience!