XgridTalks

By Xgrid

Advancing the promise of technology, XgridTalks brings you thought-provoking perspectives and insightful analysis to help deepen your understanding. With every episode we publish, we aim to enlighten ... more

· Technology

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FAQs about XgridTalks:

How many episodes does XgridTalks have?

The podcast currently has 22 episodes available.

XgridTalks episodes:

May 15, 2024 Ultimate Guide to Finding Your Ideal Clients: Powerful Tactics to Close More Deals
In this insightful interview, sales expert Amber Lethem delves into effective sales strategies. You can discover the secrets to building trust, establishing credibility, and closing more deals without compromising your values or sounding like an orthodox salesman.
Key Topics Covered:
- Mastering Essential Sales Skills: Learn the core competencies that drive success for top sales producers.
- Identifying Pain Points: Understand how to uncover the specific needs and challenges of your potential clients.
- Building Sales Confidence: Develop the resilience and mental fortitude to handle rejection and maintain a positive outlook.
- Assembling a Winning Sales Team: Gain insights into recruiting, motivating, and retaining high-performing sales talent.
- Sales Course Creation: Explore the process of crafting and marketing compelling sales training programs.
About Amber Lethem:
Amber Lethem is a seasoned sales professional with a demonstrated history of success. Her passion lies in empowering salespeople and entrepreneurs to achieve their goals through authentic, client-focused selling techniques. Amber's popular LinkedIn course, "3 Steps to the Perfect Pitch," offers practical guidance for elevating your sales performance.
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47min
May 14, 2024 Applying Neuromarketing Techniques In B2B Marketing
Traditional marketing = guessing games. Surveys and focus groups are out. Neuromarketing is in!
Joining us on the podcast table are @Laura Beavin Yates, the Head of Growth and Marketing @Immersion, and @Saad Arshad, the COO of Xgrid, where they dive deep into:
What neuromarketing actually is.
How B2B businesses can use it to supercharge marketing results.
B2B Use cases and the cutting-edge tools involved.
Measuring the real value customers get from experiences.
Demystifying the tech behind brain pattern tracking.
Overview of neuromarketing costs.
Breakdown of the kind of B2B marketing content that can be analyzed.
How AI and machine learning enables neuromarketing.
So, ditch the guesswork and get deeper customer insights to create successful B2B marketing campaigns that truly resonate with your audience!
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56min
May 13, 2024 Mastering Outbound Sales: Trends, Strategies, and Tools for Success in 2024
Struggling to generate high-quality leads in today's competitive market?
Tired of outdated outreach methods that need to be addressed?
You're not alone! In today's brutal landscape, the traditional outbound approach just isn't cutting it.
This podcast, featuring Leslie, Founder of a Sales-Led GTM Agency, dives deep into the secrets of efficient outbound sales in 2024.
Here's what you'll learn:
How to leverage inbound materials for powerful outreach campaigns.
Identify the channels that convert leads into qualified prospects.
Master the art of validating pain points to ensure you're targeting the right people. ️‍
Discover the optimal channel mix for maximizing your outreach efforts.
Learn about our favorite outreach tools to streamline your workflow. ️
Understand the key performance indicators (KPIs) to track your success.
Plus, valuable tips to make the most of your existing resources and maximize ROI!
Stop wasting time and money on ineffective strategies! ‍
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1h 6min
May 12, 2024 The GTM Tactics That Will Actually Work In 2024
Transform Your Startup's Marketing in 2024! From overcoming market challenges to optimizing ROI, Join Saad Arshed COO @Xgrid, and Saad Khan Sales Director @Aligned | GTM Consultant, as they discuss the most pressing questions marketers are facing today.
In this podcast, you’ll learn how to craft a resilient GTM strategy tailored to the current economic landscape. For startups eager to build content and generate leads, we'll pinpoint exactly where to focus for maximum results.
You'll learn about the crucial KPIs that track performance, plus effective top-of-funnel, middle-of-funnel, and bottom-of-funnel tactics to drive conversions. We'll also cover how to stay agile in an ever-changing market and the potential ROI of marketing automation.
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57min
May 11, 2024 B2B Homepage Hacks: Masterclass on What Works!
Ready to turn your B2B homepage into a lead-generation powerhouse? Join Saad Arshed (COO at Xgrid) and Anthony Pierri (Product Marketing Specialist & Partner at FletchPMM) as they break down the essential elements of persuasive homepage messaging.
From tackling hard-to-market products to navigating Product Led Growth vs. Marketing Led Growth messaging, they offer actionable insights for companies at any stage.
Discover common pitfalls of marketing-led companies and gain recommendations for crafting impactful homepage frameworks. Learn how incorporating videos and images can boost user engagement and conversion rates.
Explore strategies for early lead capture, conversion rate optimization, and effective value proposition communication. With detailed landing page analysis and real-world examples, grasp best practices in copy, design, and mode selection.
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39min
May 10, 2024 Comedy's the Secret Sauce: B2B SaaS Edition
Have you ever mixed comedy with business? And not just any business, but one where you regularly deal with executives and key decision-makers?
While it might sound eccentric, comedy is an amazing element for the digital age. Why? With shrinking attention spans and the rise of platforms like TikTok, YouTube Shorts, Instagram Reels, and Snapchat, you need to stand out. Easier said than done, right? Now imagine if comedy was mixed with short videos and also delivered value to your target audience. That's a killer combination! And that's exactly what we are discussing in this session today!
In this episode of Xgrid Talks, Chris Bogue – Strategic Advisor at Sendspark – joins our host, Saad Arshed – COO of Xgrid, to talk about the importance and rise of short-form videos for B2B marketing.
Chris emphasizes the importance of short-form videos but also explains the usage and relevance of long-form videos and how they can still be converted for B2B marketing. The secret sauce of making high-impact short videos is comedy, which Chris is a master of. In this session, he shares his tips with us.
Chris believes that by embracing short-form videos, marketers can not only enhance brand visibility but also adapt to changing consumer preferences, ultimately leading to increased brand awareness, customer loyalty, and conversions in an ever-evolving digital marketplace.
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55min
May 09, 2024 The Business Case for Gratitude: A Game-Changer in Organizational Success
Is it possible to achieve a higher ROI with gratitude and human connection? Can gratitude be enough for a business strategy? Is it even necessary?
Strangely, yes! That’s one of the interesting topics of discussion in our current podcast. The power of human connection and gratitude has always been overlooked. It is easy to get lost in a world of numbers and dashboards, and completely overlook what could be your defining strategy of success.
If you are interested, you can join us for a thought-provoking discussion with Adam B. Bloom, author of "The Generative Sales & Marketing Organization." We'll explore the surprising ways gratitude can fuel business growth, how to integrate generative AI tools with a human-centric approach, and strategies for building organizations where people and technology work in harmony.
From practical tips for implementing gratitude in sales and marketing to insights on the future of AI from a human perspective, this podcast offers invaluable perspectives for business leaders and industry enthusiasts alike.
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1h 18min
May 08, 2024 The B2B Sales PlayBook: Scaling Strategies, Sales Team Structure, and Technology Best Practices
Business-to-business - B2B sales play a pivotal role in the economic ecosystem, acting as the driving force behind the exchange of goods and services between companies. Unlike business-to-consumer transactions, B2B sales involve complex negotiations and tailored solutions to meet the unique needs of businesses.
This intricate process often requires a deep understanding of industry dynamics, effective communication, and the ability to forge long-lasting partnerships. B2B sales not only fuel economic growth by facilitating commerce on a larger scale but also serve as a cornerstone for innovation and collaboration.
In this episode of Xgrid Talks, we are joined by a seasoned GTM leader, 5xCRO, adviser, and investor - Mr. Shani Shoham who is accompanied by the host of this video, COO of Xgrid - Saad Arshed. Shani Shoham has vast hands-on experience in building high-performance sales, marketing, and operations teams and scaling early-stage VC-backed B2B SaaS companies.
In this video, Shani and Saad discuss all the tips and tricks on how you can enhance your B2B sales and company when to scale your teams, what kind of things you should look out for when you’re hiring B2B sales guys, how to structure a sales team that will deliver prompt results and many more.
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54min
May 07, 2024 The Future of Computational Intelligence in Healthcare: Digitalization and Interoperability
One fascinating aspect of AI, Computational Intelligence, and machine learning in medicine and healthcare is their ability to analyze vast amounts of medical data and extract valuable insights. By leveraging these technologies, healthcare professionals can make more accurate diagnoses, predict disease outcomes, and develop personalized treatment plans.
In this episode of Xgrid Talks, our host COO of Xgrid - Saad Arshed welcomes our guest, Safee Ullah Chaudhary - CEO of CureLogix to help us understand the vast potential of Computational Intelligence, AI, Machine Learning, and Reinforcement learning in the field of healthcare & medicine.
Safee has vast experience integrating AI and medicine together and achieving optimal results. Enhancing the patient experience, protecting their data, and a quick prognosis and diagnosis of their diseases using bleeding edge state-of-the-art AI technology and techniques.
In this Xgrid Talk, Safee talks about how Computational Intelligence can and has overhauled the field of medicine and how this will slowly become the norm if it hasn’t already.
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42min
April 21, 2023 Navigating Sustainable Urban Development Through Technology and Data-Driven Policy
In this insightful podcast, we delve into the crucial role of technology, data-driven policy, and pollution control in promoting sustainable urban development, with a particular focus on the cities of Lahore and Islamabad. As two of the fastest-growing cities in Pakistan, Lahore and Islamabad are grappling with multiple challenges related to urbanization, including pollution.
This podcast showcases how technology and data-driven policy can be used to tackle urban development problems and create more sustainable urban spaces. We hear from Dr. Momin Uppal who share his insights on how cities can leverage data to track and monitor pollution levels, identify sources of pollution, and implement effective pollution control measures.
Dr Momin also explores real-world examples of cities that have successfully implemented sustainable urban development initiatives through technology, data-driven policy, and pollution control. From the use of smart sensors to measure air quality to the adoption of clean energy technologies and waste reduction programs, these examples demonstrate the power of technology and data in creating more sustainable and livable cities.
Speakers:
Dr. Momin Uppal (Associate Professor - Electrical Engineering at Lahore University of Management Sciences)
Saad Arshed (COO - Xgrid)
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50min

FAQs about XgridTalks:

How many episodes does XgridTalks have?

The podcast currently has 22 episodes available.