Our reference point today is the ability to appraise strategically. Strategy doesn't live in isolation from a ‘reason for being’. Today, we’re talking about purpose, but from a strategic perspective. Strategy almost by definition must be aligned to the organisation's purpose. I think there's something innate in us that needs to have a sense of purpose, we need to be part of something that's larger than ourselves, to be fully activated.

 

Robert Byrne, said, “The purpose of life is a life of purpose.” I like that. There is a sense of potential being released, when we find a sense of purpose and direction.When organisation's lack clear purpose, a few things happen. A lack of purpose can lower motivation, as people ask themselves, “why am I here?”, “what's the point?”. Clear purpose can be a clarion call, engender alignment, cooperation and be a great motivator.VIEW MORE HERE