Happy Thanksgiving everyone! First of all, there’s a lot of things that we’re thankful here for, but one of the things we are thankful for and what we’re going to be chatting about on this episode, is how to be thankful for all the frickin referrals that you’re receiving and how to be thankful for all of the different business that we attract versus chase. I’m telling you in 2022 is the year the personal brand and the reason why that is is because let’s face it, you guys are all selling the exact same shit. Everyone’s got access to the MLS, if you’re a lender everyone has access to the same program, so what is really the difference between you and everybody else? Ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you.  Today we welcome Cole Slate onto the episode. As broker and owner of Slate Realty, he does everything 100% referral base. A lot of brokerage team leaders instantly shift into lead generation mode where they have to give their agents leads and do this and that, but what if you just taught your agents how to fish instead for referrals, and it didn’t cost you anything out of pocket? How much more would that add to your bottom line if you’re a broker owner, so if you’re a broker owner, if you’re a team lead, I think you’re gonna appreciate this episode today. Three Things You’ll Learn in This Episode How to make your business 100% referral based What marketing yourself as hyper community means Mistakes to avoid when first starting out Resources Learn more about Cole Slate Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started What’s up ladies and gentlemen, welcome to another episode of the real estate marketing dude podcast. It is Happy Thanksgiving. First of all, there’s a lot of things that we’re thankful here for. But one of the things we are thankful for our for our guests, and in the spirit of being thankful what we’re going to be chatting about on this episode is how to be thankful for all the frickin referrals that you’re receiving and how to be thankful for all of the different business that we attract versus Chase, because I’m telling you in 2022 is the year the personal brand, I’ve been saying the shift last five fucking years before Tom Ferry every set of damn thing about it. And the reason why that is is because let’s face it, you guys are all selling the exact same shit. Everyone’s got access to the MLS if your lender ever has access to the same program, so what is really the difference between you and everybody else? And ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. So what we’re going to chat about today, I’ve been seeing this dude on Facebook, hosting events. He’s always doing shit and I like indirectly know you from Facebook, and he just opened up. Another brokerage is growing rapidly, but he does everything 100% referral base, a lot of brokerages team leaders instantly shift into like the lead generation mode where they have to give their agents leads and do this and that. But what if you just taught your agents how to fish instead for referrals, and it didn’t cost you anything out of pocket? How much more would that add to your bottom line if you’re a broker owner, so if you’re a broker owner, if you’re a team lead, I think you’re gonna appreciate this episode today. And without further ado, we’re gonna introduce our friend Mr. Cole, slate to the show. What’s up. Cool, Mike, thanks for having me. I really appreciate it. Big fan of the podcast and it’s cool being on the zoom with you and hear your voice on the interview not coming through my truck speakers to tell tell us tell everybody who you are, where you’re located. What you guys got going on down there. And then I got a bunch of questions for you in regards to how you’re attracting all this business and attention in your local community. Yeah, absolutely. Like Mike said, my name is Cole slate, I’m from the Northeast Florida area, particularly St. Johns County. You know, your statistics and research nationally, it’s one of the hottest markets in the country. Every stat that you look at has St John’s in Northeast Florida and the top 10 And yeah, most liberal all referral base really a lot of people talk about you know, their, their hyperlocal Well, I market myself as being hyper community. So you know, building the brand, for doing stuff the right way. And you know, for the right reasons and you know, giving back to the neighborhood first responders to charities and things like that. I love that hyper community write that down, folks. Um, yeah, let’s get right into it. So first off, when did you get licensed? And when do you start in real estate? So I got my license in September of 2012. I started I was blessed to be to earn a buyer’s agent position all the top teams in the area, the Welch team with Keller Williams, and

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