Storytelling is the golden ticket to understanding how we communicate and absorb information. It’s already a big focus in the marketing world. But what about learning design and training content? Can we (and should we) use storytelling to get key messages across? Spoiler: yes! And this episode is all about how to do it. 

Christy Tucker is a learning experience design consultant who forges engaging learning experiences with the power of storytelling and multimedia content. She joins The Visual Lounge to take us through her tips for writing, using storytelling elements, and when to use multimedia to enhance your messaging.

We explore why knowing your audience and context is the starting point of all successful content and how you can learn more about your audience’s challenges, scenarios, and goals (even when you don’t have direct access to the information).

Learning points from the episode include:

• 00:00 - 01:40 Introduction to Christy
• 01:40 - 02:34 Christy’s top tip for using images or video
• 02:34 - 05:41 How do you get started in multimedia production?
• 05:41 - 09:13 How to know what makes good writing for multimedia scenarios
• 09:13 - 11:50 Advice for getting better at writing
• 11:50 - 15:30 How to balance realistic dialogue with concise messaging
• 15:30 - 20:40 How to nail your audience focus when you don’t have all the information
• 20:40 - 23:08 When to use multimedia content in certain training scenarios
• 23:08 - 26:30 Speed round question
• 26:30 - 27:04 How to connect with Christy
• 27:04 - 27:32 Christy’s final take
• 27:32 - 28:30 Outro

Important links and mentions:

• Connect with Christy on LinkedIn: https://www.linkedin.com/in/christytucker/
• Follow Christy on Bluesky: https://bsky.app/profile/christytucker.bsky.social
• Subscribe to Christy’s YouTube channel: https://www.youtube.com/@christytucker
• Visit Christy’s blog: https://christytuckerlearning.com/