Yes, it's true. Nicole has some sad news.

Normally she writes these show notes, so I don't really know what to say. Just listen as she talks about her new journey and we discuss what the future of Approved looks like.

Thank you to all of our listeners, friends, and family for listening. We love and appreciate you all!

LOVE YA X

On today's episode we finally interview our boss, mother, founder and director - Shelley Friesen.

We discussed:

- How she started the agency

- Advice for anyone wanting to start their own agency

- Navigating COVID and difficult moments as a business owner

- Building company culture

- Balancing motherhood and business

We think you will really love this episode and learn so much from it!

It's literally almost 6pm so I am going to post this right now and you can have one week off not being forced to follow us on socials!!!!

Welcome back Approvers!!

It's almost 5pm and I my brain isn't working so let's get right into it.

In today's episode, we are talking all things UGC - why it is crucial in any social media strategy as well as our top tips on how you can become a UGC creator.

We discuss:

YOU KNOW THE DRILL FOLLOW US AND GIVE US FIVE STARS OR ELSE ITS REALLY NOT THAT HARD TO DO.

Welcome to 2025, besties! After a much-needed break, we’re back, refreshed, and ready to take on the year.

First up on our calendar: we’re speaking at the Social Summit on February 6 at Rydges Hotel Melbourne! The Social Summit is the event to connect, create, and collaborate IRL with industry leaders at the crossroads of content and commerce.

Mark your calendars because we’ll be speaking about Content That Connects: Strategies for UGC and EGC Success at 12:15pm. Grab your tickets now for a slay day packed with amazing speakers, inspo, and networking vibes.

To book tickets, click here and use our code “MSGGUEST” for 30% off!

In the spirit of being panel pros, we’ve put together our ultimate guide to public speaking, featuring:

Public speaking is a skill, and practice makes perfect. So channel your inner diva, hit those power poses, and let’s work on becoming the speaker everyone wants to listen to.

Now, real talk: if you’re not following us, giving us five stars, and telling everyone you know about us...well, sorry to say, but confident public speaking might not be in the cards for you. That’s just science. And if you’re not following us on TikTok and Instagram? Legend has it you might lose your voice entirely. Womp womp.

OKAY LOOK I WAS ON HOLIDAYS AND I CAME BACK LAST WEEK AND IT TOOK ME A MINUTE TO GET INTO ROUTINE OKAY, SO DON'T BE MAD THAT THIS BEING POSTED LATE!!!

On today's episode we discussed what we learnt in 2024, such as:

- How we developed our confidence in general

- How we grew as social media managers

- Learning to ask for help

- Feeling confident in backing our ideas

- How to use data to inform your content

2024 was a huge year for us professionally, as well as a huge year for Melbourne Social Co! We worked with amazing clients, moved offices and grew our team. We cannot wait to see what happens this year!

We are so thankful to everyone who listens and supports to Approved. The listeners are the reason we do this - so thank you for sticking around and listening to us every fortnight!!

As always, please follow us on TikTok and Instagram and make sure you hit follow wherever you get your podcasts so we can move up the charts and make more content for you. It also means you won't have all your teeth drop out on a random Wednesday at 11am! X

Welcome back, beautiful people. It's the second last episode for the year!! Can you believe it?

On today's episode:

YOU KNOW THE DRILL I CANNOT SAY THIS OVER AND OVER AGAIN EVERY WEEK.

SUBSCRIVE, FOLLOW, FIVE STARS, COMMENT AND FOLLOW ON TIKTOK AND INSTAGRAM.

Listen to this podcast all the way through and you will hear what bad luck is coming your way if you don't follow the above.

BYE

Another week, another episode of Approved.

On today's episode we talk about:

- Hannah eating waffles for dinner

- Nicole scouting hot men at Woolies

- Nicole is loving Bobby Drinks this week

- How we stay creatively inspired + come up with new ideas for social media content

- James Charles genius marketing campaign for his new song - why it works and why brands should try this approach. We also talk about Yochi and their latest campaign that took us by surprise

- Then we do our favourite segment, Trend Rapid Fire round.

Not to alarm you, but Santa is on his way to drop gifts off to the entire world in one day. His head Elf, Elife, called me and said, "No one, and I mean NO ONE, is getting gifts this year unless they follow, like and share approved."

Sounds like a threat to me, so if I were you, I would just do as you're told so you can guarantee gifts under the tree.

Follow us on TikTok and Instagram NEEOW.

This episode was audio produced by Jess Shaw.

Introduction music is by Gulf.

Hey fam in the clurb we all fam FYI.

Let's get straight into it I don't have time to frick around today.

And then, we do our fave new segment, trend rapid fire round!!!

Okay so I am going to be straight with you - if you do NOT follow the below orders, I am sorry to say, but you will find yourself in the middle of the North Sea yo hoing away on an oil rig, most likely never to see your family again.

HARSH BUT THAT IS THE REALITY!!!!!

okay goodbye.

This episode was audio-produced by Jess Shaw.

The opening song credits are by Gulf.

Welcome to season two! Froomes, how to avoid procrastination and the Bean Soup Theory

Welcome back Pookie!! Did you miss us? We thought so.

We are back for season two, and this season is going to be bigger and better than ever before and we are so excited!!

You will notice our brand new cover and our new intro song by up-and-coming Melbourne Jazz duo, Gulf.

On today's episode, we talk about:

God himself called me yesterday and said hey girl can you ask everyone to follow Approved and I said sure thing big man!!!

So if you want to see joy and miracles in your life, please do the below:

Okay bye!!!

WELL, WELL WELL!

Where have we been, you ask? We have been held at mercy to the painful and menacing ways of technology, all thanks to a mic not working on an episode we recorded a few weeks ago. Can you fricken believe it!!!

Have no fear, we are back and ready to rock and roll. It shocks me to tell you this, but this is our second freaking last episode of this season! We will then take a short and sweet break before returning with season two, ideally bigger and better than before.

On today's episode, we unpack the very demure, very mindful trend that has gone viral all over TikTok, and, for once, has quickly made itself home on Instagram as well.

We cover:

Okay, so the craziest thing happened to me last week. I was literally out on my farm, riding my horse, when all of a sudden, I saw this GUST of wind heading towards me, almost in a tornado-like fashion, and the wind started speaking to me???? It said to me that everyone on Earth must follow Approved (on Spotify, Apple Podcasts, TikTok and Instagram) otherwise their bank accounts will be drained of all their money and it will not be able to be claimed as fraud. What the in the Mary Jesus and Joseph!!! That does not sound ideal!!!!

SO. If you want to keep your bank account safe be sure to follow us wherever you listen to your podcasts, give us five stars, follow us on TikTok and Instagram, and if you want to acquire extra interest, tell your friends about us and force them to listen too.

ok bye