Apptio, an IBM Company

Turn cost visibility into action that frees up budget and builds the case for ITFM

Move beyond cost transparency. Learn how leaders connect technology investments to business outcomes, strengthen accountability, and align AI spending with strategic priorities through TBM.

AI is redefining technology economics. Discover how executive leaders can leverage TBM and FinOps to strengthen cost visibility, govern AI risk, and ensure investments deliver measurable business value at scale.

As AI increases technology complexity grows, visibility alone isn’t enough. Discover how TBM leaders build accountability, align priorities, and create the foundation for smarter investment decisions and better business outcomes.

Maddy Yeazel of IBM Cloudability joins Hunter Willis to break down tokenomics: why tokens change forecasting, attribution, and ownership for FinOps teams.

Learn how to prove IT value, optimize technology spend, and align IT investments with business outcomes using practical strategies.

AI is forcing leaders to make tougher investment decisions. Learn how TBM helps organizations increase transparency, strengthen accountability, and make smarter decisions that maximize the value of technology and AI investments.

FinOps veteran Chase Bennett joins Hunter Willis to explore why FinOps is a people-first profession, and why empathy is the one thing AI should never automate.

Learn why connecting ITFM and SPM helps leaders align strategy, funding, and execution, improve decision-making, and navigate AI-driven change.

Technology spend is easy to track. Proving business value is harder. Hear how finance and technology leaders align investments, accountability, and outcomes.