Start your day with insights from HubSpot Nation! In this episode of Wake Up with Customer Platform, Chris Carolan, Casey Hawkins, and George B. Thomas dive into the latest HubSpot updates that can enhance your CRM experience.

In this session, we explore:

- **Contact Email Logging Rules**: Learn about the new private beta feature that automatically captures all email communications between users and contacts, addressing gaps in logging behavior that could lead to missed communications.

- **Shopify Integration Update**: Get the lowdown on the upcoming sunset of the legacy Shopify integration and the migration to the new Data Sync-powered version, designed to enhance e-commerce data management.

- **Data Enrichment Capabilities**: Discover how the new functionality in the missing data tool can fill gaps in company records using trusted external sources, improving data quality and decision-making.

- **Ticket Reopening Management**: Understand the new workflows that allow support teams to control the reopening of tickets based on customer replies, enhancing efficiency and organization.

- **Help Desk Layout Settings**: Explore new usability improvements that streamline support team navigation, allowing for faster ticket resolution and better customer experiences.

- **Permanent Deletion of Unused Properties**: Find out how admins can now permanently delete unfilled properties, simplifying data model cleanup without the need for archiving.

- **New JIRA App**: Learn about the automated two-way sync between HubSpot tickets and JIRA issues, improving visibility and communication between support and development teams.

Join us for actionable insights and tips to maximize your HubSpot capabilities. Whether you're a long-time user or just getting started, this episode will help you uncover the true potential of your HubSpot platform. Don't miss out on these essential updates that can transform your CRM processes!