Good morning, HubSpot Nation! Are you ready to unlock the full potential of your HubSpot platform? Join Chris Carolan, Casey Hawkins, and George B. Thomas on "Wake Up with Customer Platform" as they dive into the latest updates and features designed to enhance your user experience and streamline your operations.

In today's episode, we explore:

- **Automatic Ticket Topic Identification**: Discover how AI now populates ticket categories, allowing support leaders to analyze trends, identify major issues, and improve training efforts effortlessly.

- **Site Speed Dashboard**: Get an inside look at the new dashboard that uses real user data to evaluate your website's performance, helping you optimize load times and enhance user experience.

- **Automated Inactive User Deactivation**: Learn about the automation feature designed to improve account security by removing inactive users, saving you time and reducing risk.

- **Free Form Prompting in Content Remix**: Unleash your creativity with the ability to write custom instructions for transforming content, allowing for tailored remixes that suit your marketing needs.

- **Key Pair Authentication for Snowflake Integration**: Understand the importance of this secure authentication method that enhances data security and prepares you for future integration requirements.

- **Guided Actions and Deal Risks in the Deals Table**: Familiarize yourself with new visual indicators that help sales reps prioritize deals and take strategic actions seamlessly.

- **Start Campaigns with AI**: Explore the innovative feature that streamlines campaign creation by generating key details from your existing documents, making launching campaigns quicker and more efficient.

This episode is packed with actionable insights and the latest tools to help you harness the true capabilities of HubSpot. Tune in to ensure you’re maximizing the value of your platform and staying ahead in the game. Don’t miss out on these game-changing updates!