We sit down for a chat with April Crichlow, Vice President of Customer Marketing at SAP Ariba, in this episode of Regalix’s RTalks to discuss the role of customer marketing in customer success and how content consumption patterns are evolving.

April Crichlow: Customer success at SAP Ariba

We feature in-depth interviews with top executives from the world’s largest technology companies, who share their unique perspectives, practitioner’s insights and valuable expertise in the fields of sales enablement, product marketing and customer success. Listen in as we chat with industry experts to discuss the latest trends and practices.

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April Crichlow: Customer success at SAP Ariba

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