Marketing a product without a clear positioning and messaging is like building a house on soft sand... during the hurricane season! It’ll eventually all come tumbling down.

And THE book on product positioning is April Dunford’s Obviously Awesome! If you’re a marketer and you haven’t read it yet, stop right now and buy it.

But did you know she may be working on a new book, a sequel to Obviously Awesome?

I'm excited to dig into April’s four-part product storytelling framework that sells. 

In this episode of Marketing Powerups, you’ll learn:

• Why “The Hero’s Journey” story framework isn’t effective at closing deals.
• April’s 4-part product story framework.
• How HelpScout pitches its product using this framework.
• April’s one piece of advice to help marketers accelerate their careers.