Stories from the River

April Todd's Heart of Gold and Drive to Excel at the River


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In this episode Stories from the River, host Charlie Malouf welcomes back April Todd, Home Furnishings Expert & Sales Manager, for the second part of their conversation. April shares heartfelt reflections on her career and the deep sense of gratitude and fulfillment she derives from working for the River, inviting others to experience what she describes as home. Her positive influence on her community and colleagues is evident as they laud her for her kindness, generosity, and leadership. She talks about the various company events she has attended, such as soirees, summits, and purpose-driven gatherings that have filled her cup and provided her with a sense of feeling appreciated as well as renewed her spirit and mindset with inspiration and motivation.

April recounts being particularly touched by an impactful speech from Inky Johnson at Broad River's Leadership Summit in August 2018 when the Company's purpose statement ("Furnishing Life's Best Memories.") was unveiled. She also discusses the positive impact of the Company's annual themes, which aid in centering and driving the team's focus. She highlights Broad River's commitment to fostering real human connections, standing out as a top workplace in the furniture industry due to its culture and treatment of its Memory Makers.

April candidly discusses her professional journey, including how she sets sales goals that spur her to push her performance to new heights, using stories of working diligently through holiday seasons at the end of the year as examples. Her narrative also includes the personal sacrifices she's made, and she openly discusses how she's dealt with grief that she's had over the years (and how she's been able to perform at work amidst the personal struggles at home), including the fortitude she's shown during family struggles such as her husband's cancer diagnosis, and her father's passing following a terminal diagnosis.

April's generous spirit and heart of gold extend beyond work as she recounts how she's used her annual jackpot bonuses to support her community, from helping dozens of families with Christmas gifts during the holidays to giving away a car and even to aiding a homeless man.

In offering advice she would offer to new hires on the sales floor, she stresses the importance of a positive mindset, hard work, and the pursuit of continuous improvement. Even though April has been a perennial Million Dollar Memory Maker and has achieved the top levels of sales success at the Company, she has not allowed herself to become complacent towards her craft. She has personified personal excellence and a drive to always learn and seek opportunities to improve. Her professional mindset and serious approach to craft are exemplary examples to others on the sales floor.

At Broad River Retail, there's a focus on people, innovation, and pushing boundaries, with initiatives to recognize and engage employees. Despite the fast-paced growth and the corporate backdrop, April enjoys the warm culture and the surprising close-knit feel within the Company that April believes is the same as it was when she began even though the Company has grown so much over the years.. April's story is a profound blend of personal resilience, Company pride, continual self-reflection, and the faithful belief in overcoming adversity and achieving greatness.

Additional Resources:

Building a Prosperous Career from the Ground Floor with April Todd (Part One): https://www.youtube.com/watch?v=ch4bgUgsUfc

Behind the Scenes of Project Premier: Recognizing and Celebrating Broad River's Memory Makers: https://www.youtube.com/watch?v=qN5EQT9cq5g

Purpose Begins with Identity at Broad River Retail: https://www.youtube.com/watch?v=hzHUE4ub8zI

All Systems Go! Tim Sobkowiak's Journey to Success at Broad River: https://www.youtube.com/watch?v=7ZhHZY2U8F8

Inky Johnson Speaks to Broad River (recorded on August 30, 2018): https://www.youtube.com/watch?v=BNAGlW6uObg

Books Referenced:

"Everybody Matters: The Extraordinary Power of Caring for Your People Like Family:" by Bob Chapman and Raj Sisodia: https://www.amazon.com/Everybody-Matters-Extraordinary-Caring-People/dp/1591847796

"The Power of Habit" by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X

"The Power of One More" by Ed Mylett: https://www.amazon.com/Power-One-More-Ed-Mylett/dp/1119815363

This episode on YouTube: https://youtu.be/RmHYamI-Bgc

Visit https://www.storiesfromtheriver.com for more episodes.

This show is brought to you by Broad River Retail. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

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Stories from the RiverBy Broad River Retail

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