In this Social Media Marketing Analytics session, marketing student April Rivas chats with Alejandra Chavez, an anchor and journalism student at CSUF, about the evolving trends in digital media. They discuss how short, attention-grabbing videos on platforms like TikTok are replacing longer content, and how AI is now driving content creation. Alejandra highlights the shift from human-driven to AI-generated videos and shares surprising stats about YouTube's continued dominance among teens.