AQ's Blog Grill

You may just have the best content in the world, but if your user experience isn't top notch, the content may as well have been written by a seahorse.

In this episode of AQ's Blog & Grill, Randy Frisch describes the key difference between content marketing and content experience. He explains how we can get stuck in this loop of pumping out amazing content – content that is actually attracting our ideal customer and demographic – and yet we're not seeing the sales and conversions one would expect. The assumption then, pump out more great content, right?! Wrong. The content isn't the issue. The content was likely never the issue.

Listen in to hear how your user experience may be the key to getting those customer relationships, increasing demand and bringing in the revenue that you've been fumbling for.

There's so much more that went down in this episode, and some awesome examples and tangible takeaways. You don't want to miss it.

Randy Frisch is the CMO and cofounder of UberFlip as well as an author of a phenomenal business book titled F#CK Content Marketing. Uberflip is a content experience platform that empowers marketers and creators to create content experiences for their users at every stage of their journey.

Website: https://b-rand.com/

Twitter: https://twitter.com/randyfrisch

Instagram: https://www.instagram.com/uberfliphq/

LinkedIn: https://www.linkedin.com/in/frischrandy/

UberFlip website: https://www.uberflip.com/

Book link: https://www.uberflip.com/content-experience-book/

Book link (amazon): https://www.amazon.ca/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F

Jennifer Moss has many accolades – she's an author, an international speaker, a columnist for the CBC, a contributor to Harvard Business Review and a member of the UN Global Happiness Council committee, just to name a few.

When the World Health Organization (WHO) announced that 'Burnout' was a workplace issue, and that it was our own problem to 'treat' and solve, they didn't quite get it right. Sure, doing more yoga, making time for self care, implementing breathing techniques and generally 'finding your zen' are all great tools to deal with your burnout – the idea that WE, as employees, need to manage this at all is pretty backwards. Hearing Jennifer and Alan talk about Happiness, and what that word really means might surprise you. Spoiler alert: Happiness isn't about being happy all the time, or putting on a fake smile until we eventually 'feel happy'. So what does it mean?

Listen in as Jennifer explains what Happiness actually means, and how it's translated into the workplace. And as a leader, how important it is to limit and help manage stress, in order to foster innovation and remain competitive. And the shifts might be really simple, you just don't know what questions to ask!

Personal Website: https://www.jennifer-moss.com/

Business Website (Plasticity Labs): https://plasticitylabs.com/

CBC Articles: https://www.cbc.ca/news/canada/kitchener-waterloo/jennifer-moss-1.5326673

Twitter: https://twitter.com/JenLeighMoss

Instagram: https://www.instagram.com/jleighmoss/

LinkedIn: https://www.linkedin.com/in/jenleighmoss/

Book link (amazon): https://www.amazon.ca/Unlocking-Happiness-Work-Data-driven-Performance/dp/0749478071

Link to YouTube: https://www.youtube.com/channel/UCGW43a_jDAA4txctjAyaStg

UN Global Happiness Council: http://www.happinesscouncil.org/

Entrepreneur and professional artist, Jennifer Gough, speaks with Alan about finding her purpose in her art and how she completely changed her career to follow her passion. Jennifer's mission is to inspire people to follow their dreams and make their passions happen.

She talks about growing her art business by saying yes to opportunities, taking chances, finding the right balance when she first launched Minds Eye Studio Art, and how she uses social media to keep her business thriving.

http://mindseyestudioart.com/

https://twitter.com/Mindseyestudio

https://www.facebook.com/MY.M.E.S.A/

https://www.instagram.com/thegallery.yoga/

https://www.instagram.com/mindseyestudioart/

About our Guest

Jennifer Gough is a self-taught, multidisciplinary, visual and conceptual artist and entrepreneur. In 2010, Jennifer was named one of Waterloo Regional Record's 40 Under 40, as well as being nominated for Woman of the Year, Arts & Culture at Kitchener Oktoberfest. Jennifer inspires many with her story of success, going from a 9-5 career to following her passion by running a successful art business.

He didn't get lucky. He isn't an investment psychic. And he doesn't possess any fancy or magical ability to predict which businesses are going to take off, and which won't.

He tries things. He jumps at opportunities and he FAILS.

Over and over, he's failed.

He fails, and he's learned how to fall in loves with failing.

And with each missed opportunity though, he's perfected his formula for failure – fail often, fail fast, fail cheap.

Jim Estill has had his hand in the business world, crushing it as an entrepreneur, for as long as most people in the business world can remember. Jim is an engineer, a philanthropist, the president and CEO of not one but TWO companies currently, a humanitarian, an author, a creator, an innovator and he's showing no signs of slowing down.

In fact, this new idea of the 'mature entrepreneur' is something that Jim and Alan touch on in the second half of this episode.

Alan and Jim cover so much ground in this informative episode. From working dinners with Steve Jobs, sitting on the RIM/BlackBerry board and helping them go public, to tangible and helpful business tips that will hit home for any business owner, no matter what stage of the journey you're in, this episode is sure to leave you inspired and satisfied.

Jim shares insights into how he's always been able to niche, no matter what industry he's working in. He explains exactly where ShipperBee came from - 'The Power of While' – what can you do WHILE you're doing something else. And his tried and true recipe on how to fail – Fail often, fail fast, and fail cheap.

Danby website: https://www.danby.com/ (Jim specifically https://www.danby.com/jim-estill/)

ShipperBee website: https://www.shipperbee.com/

ShipperBee IG: https://www.instagram.com/shipperbee/

ShipperBee FB https://www.facebook.com/shipperbee/

ShipperBee Twitter https://twitter.com/ShipperBee

Danby IG https://www.instagram.com/danbyappliances/

Danby FB https://www.facebook.com/DanbyAppliances

Danby Twitter https://twitter.com/DanbyAppliance

Jim's personal sites:

Website: http://www.jimestill.com/

LinkedIn: https://www.linkedin.com/in/jimestill/

Twitter: https://twitter.com/jimestill

BBC article explaining Jim's sponsoring of 300 Syrian refugees: https://www.bbc.com/news/business-49918049

"What kind of human do you feel like being in the future?"

So often, in life, we think of success a certain way. What career we end up in, what home we own, what cars we drive all seem rather important when someone asks you to think about your future. But Lindsay took us down a very different road in this episode.

Join us as Lindsay and Alan sit down and discuss…well…everything, basically! From owning a Yoga business in university to struggling to find a co-op placement as a geographer. Learning how to work her network and trusting herself enough to head down an entirely new career path. Lindsay tells us how she found herself in photography (somewhere she never thought she'd be), some of the most inspiring people in her life, and even Roger (the bulldog!) gets a bit of spotlight.

Lindsay is an Entrepreneur Extraordinaire, as Alan so eloquently deems her, and her life experience in fascinating. She is a person who takes things as they come, runs with the things she loves and that work, and let's the failures be a stepping stone to the next 'thing'. Always moving forward, always learning, and never losing sight of who you want to be. And we even get a sneak into what's next for Lindsay Coulter!

Listen in and you're sure to leave feeling completely inspired! (And possibly wanting to buy Hawaiian shirts for your dog. Or…wanting to buy a dog to then buy Hawaiian shirts for.)

Website: https://lindsaycoulterphoto.com/

CNN and BBC articles with photo of Syrian Refugee helping with wedding crisis:

https://www.cnn.com/2016/09/28/world/syrian-tailor-fixes-wedding-dress-trnd/index.html

https://www.bbc.com/news/world-us-canada-37504163

Twitter: https://twitter.com/lcoulterphoto

Photography IG: https://www.instagram.com/lcoulterphoto/

Studio IG: https://www.instagram.com/studioonking/

Shop IG: https://www.instagram.com/georgianbae.co/

Shop FB: https://www.facebook.com/georgianbae.co/

Shop website: https://georgianbae.co/

Podcast IG: https://www.instagram.com/drinkthecoffeedothework/

Podcast website: https://podcasts.apple.com/ca/podcast/drink-the-coffee-do-the-work/id1477469064

Changing the world through traffic innovations. Kurtis McBride sits down with Alan and discusses how the innovation of Miovision in traffic stops, can globally impact fuel emissions and climate change as a whole. From a university engineering degree to a well respected and internationally respected entrepreneur, McBride is changing the landscape for startup companies in Waterloo Region.

Positioning. And cake pops! 😉 What is positioning? Is it actually still important in this day and age? The simple answer - Absolutely.

But why?

Find out as April Dunford highlights many of the key points found in her new book #ObviouslyAwesome and imparts her many years of positioning wisdom on to us in this episode.

Be sure to check April out at https://aprildunford.com/

In today's episode, Alan chat's with Lee Odden on the emerging concept of Influence Marketing in the B2B sector. Lee is a B2B marketing strategist, author, internationally known keynote speaker, and CEO of a digital marketing organization called TopRank Marketing.