The Art of Franchise Marketing

Aqua-Tots Swim Schools From Local Beginnings to Global Impact


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Dive into the captivating story of Aqua-Tots Swim Schools, the franchise that has transformed from a local business to a global empire. Join us as we explore how Aqua-Tots Swim Schools has expanded to over 120 communities worldwide, providing year-round, indoor swim instruction, community outreach, and drowning prevention education to children of all abilities. As the world's largest swim school franchise, Aqua-Tots hand-selects instructors who are dedicated to teaching children how to stay safe in and around water. With a trusted curriculum that has been perfected over 30 years, Aqua-Tots teaches four million swim lessons annually. In this interview, co-founder and president Paul Preston reveals the journey into franchising, the unique model that sets Aqua-Tots apart, and their unwavering commitment to creating a safe and welcoming environment for moms and kids. Discover the core values that drive their success and their exciting plans for the future.

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The Art of Franchise MarketingBy Netsertive

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