Architecture businesses are not only built by one type of professional. Architectural technologists can bring technical focus, delivery knowledge and a practical view of how small practices really work.
Stephen Drew speaks with Jon Clayton about his route as a chartered architectural technologist, setting up his own practice, building visibility, finding clients and balancing project work with marketing, sales and finance.
The conversation covers:
Routes into architectural technology and professional recognition
How Jon tested a side project before going full time
Why visibility, specialism and local relationships matter
What relocation taught Jon about rebuilding a market
How small practice owners balance delivery, sales and marketing____
▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=OMa_tsxl4b8
📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/jon-clayton-architectural-technologist-business/
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Chapters
00:00 Introduction to architectural technology and business
05:00 Early career stories and lessons from practice culture
10:00 Routes into architectural technology and CIAT
15:00 Starting a side project and testing the business idea
20:00 Setting up a virtual office and handling enquiries
25:00 Going full time and managing early cash flow
30:00 Podcasting, learning from others and building visibility
35:00 Relocation, word of mouth and rebuilding a local market
40:00 Niches, specialism and becoming known for something
45:00 Networking, local relationships and lessons learned
50:00 Balancing project work, sales, finance and marketing
55:00 Growing a podcast and choosing useful topics
01:00:00 Names, outreach and closing reflections