Some employees find a hard time choosing the right employer for them because of a variety of factors. Some choose to leave their current employment and pursue another career path. Why do they do this and how do business owners adjust to this ongoing dilemma? Join Andrea Hoffer and her guest as they delve into the different carriers that you can provide for your employees and what job seekers look for in a workplace. The CEO of Our Benefits Coach, Jennifer Perera provides us with options on how to meet the needs of employees that would also be very beneficial for employers. Listen to them talk about work compensation, benefits packages and how you could create a culture that would make a positive impact in your organization. 

Video has become very popular in recent years as it has become the most effective way to grab someone’s attention to your product or message. It has the same effect in recruitment marketing, as video as become an incomparable means of attracting quality candidates online. Joining Andrea Hoffer in this conversation, Jaime Geffner and Steve Geffner talk about the advantages that jobseekers and employers alike can get when they leverage video in the recruitment process. At Geffner Productions, Jaime and Steve are experts in teaching people video strategy, the technical side of creating videos, being comfortable on camera, and scripting. Through their signature program called Video Attraction Lab, they inspire business owners to step into their greatness with video, increase their impact, and grow their revenue. Listen in as they share some valuable tips that you can apply as you start to level up your recruitment with video.

Many people may not have heard the term “employee advocacy” before. In simple terms, it means when your current team members promote your company to others. This is typically done nowadays through social media. While employee advocacy may sound a simple concept, it is not always so simple to encourage your employees to promote you or to administer an employee advocacy program. On today’s show, Andrea Hoffer invites Mark Fisher and Julie Fisher to talk about how to build your credibility as an employer and improve the quality of candidates that you attract through employee advocacy. Both Mark and Julie are experts in establishing and administering employee advocacy programs.

One great employee is worth a handful of other mediocre candidates. Yet, admittedly, top-quality candidates are pretty rare and hard to find. Traci Wilk has the strategies to make them come to you instead of you to them. In this episode, she joins host Andrea Hoffer to share those with us. Primarily responsible for the organizational development and growth initiatives at The Learning Experience, Traci extends her expertise to help us how to successfully recruit top team members as franchise owners and, most importantly, keep them. She shares her insights about company culture, which aspects you should value, and the three things you need to look for in potential candidates beyond the typical experience. What is more, Traci then reveals some of the challenges when it comes to hiring in the corporate world and how to overcome them.

The pandemic has brought upon the acceleration in becoming a remote workforce. Overnight, we’ve seen businesses adjust to work from home teams, with some businesses choosing this setup as a temporary situation while others are embracing it for the long-term. But what do remote teams look like after the pandemic? On today’s podcast, Andrea Hoffer brings on Sofi Hersher to talk about this topic. Sofi is the Managing Director at ignite: action, a boutique digital marketing and strategic communications firm.

Your team members are like your second family. Away from your home life, they are the people you lean on and entrust your business. Unfortunately, inevitable things happen that cut short your relationship with them. One of those is death. In this episode, Andrea Hoffer sits down with Sara Makin, the CEO and founder of Makin Wellness, to talk about what to do when one of your team members passes away. Not taught in business schools, they talk us through the systems we need to have in place and the next course of action to provide the needed help—from supporting those left behind to helping your team members in the process. Plus, Sara then shares some ways business owners can take care of themselves amidst it all.

We put so much work into finding the ideal employee that will make a huge difference in our business, but we don’t put as much effort into the onboarding process. Proper onboarding is essential if you want your new hires to succeed, which will ultimately reflect back on your own success as a company. Andrea Hoffer discusses how we can get away from the paperwork aspect of onboarding and focus on the things that really matter. The things you do now to make the newest addition to your team feel welcome and safe will pay you off multiple times at the end of the road. Join in and learn what you must do on your part as an employer to set your new hire up for success.

What is employer branding? Do you need it even if you’re a small to medium-sized business owner? In this episode, host, Andrea Hoffer, answers these questions as she highlights the need for you to attract the right people and retain them. After all, these are the very people who will bring your core purpose to being in your business and out to the world. Listen in on this brief yet insightful discussion to help you get your employer branding right.

There is an art to interviewing. As an interviewer, you can’t just spew out questions and expect to find the best person you are looking for because sometimes, those who are good during interviews tend to be the least fit for the job. In this episode, Andrea Hoffer talks about the three key areas you need to consider when approaching the interviews you conduct. Get the details you really need with your interviews. Listen in to this discussion to learn more.

Hiring the right candidate to fill in a position for a job is essential, but it can be very challenging. After all, the hiring process is more than just choosing the right person. It’s also about attracting and securing the best candidate, someone whose values align with your company’s mission, vision, and principles. On today’s show, Andrea Hoffer highlights the biggest mistakes we often see employers make, and shares some tips to help you get better results in your next recruitment and hiring effort.