The news hype can make you think that social media is on its way out and the demographics are dead. Here is what you need to understand – conversation never dies but it does evolve. Listen to this special Solo Stefanie show to find out what how to know what social is here to stay.

When you decide you want to add Influencers to your marketing strategy you must be aware that audience strength is more than just sexy numbers. In today’s show, we discuss how to spot fake influencers and what are the metrics that you need to know in order to make your campaign a success!

The Fyre Festival was scheduled to take place 2 years ago but with the release of two documentaries, we examine what when wrong with the event logistics, how marketing failed and what was the true responsibility of the Influencers that sold the dream to the unwitting public.

Business has its share of ups and downs and some of them are out of your control. But your client wants results and accountability, so where do you turn when things do not go exactly as planned. Hear our host share some real-life case studies of how they turned some challenges into real opportunities! And Sharon starts to believe in the vortex.

Working with an Influencer can sound daunting. But listen to our real life case study to find out how to do it right!

Marketing will help to build your business. You can do these easy tips now all by yourself and get your marketing kicked off right for the new year. No staff, no budget? No problem!

This crazy year-end wrap-up episode touches a little on marketing and a lot on how to get into the vortex for 2019! Stefanie explains the law of attraction to Sharon. And Sharon wishes for puppies.

In this episode, we discuss how to use content marketing as a way to provide real value to your customer while helping them to make a product or service decision. Content marketing has been around for a long time and when done correctly your customer will be receptive to your message instead of tuning it out as noise.

The end of the year can mean a time for creative brainstorming or organizing your business to promote better efficiency in the workplace. Stefanie and Sharon share their own best practices and productivity habits.

Never trust an “Always” or “Guarantee” unless the numbers are there to back to up. Today our hosts, Stefanie and Sharon, get down and dirty dispelling some of commons myths and revealing the dirty secrets marketing pros use to get your budget blown. Hear their top 3 secrets from the social media and PR worlds.