Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.

Interview Takeaways

• Many firms are not taking advantage of digital marketing
• Advertising, marketing, and public relations all play a unique role in branding
• Branding stems from an alignment of messaging
• There are three principles that should guide your branding
• To find clients, map out a client journey and identify pain points
• Stick to your purpose and keep your expertise focused
• Use your story to guide the content on your website & client outreach
• Communicate targeted messages on the right channels
• Create a specific ideal client and niche so you can target messages appropriately
• Use LinkedIn for client outreach
• Use Instagram for building brand awareness
• A good reputation will open many doors - even when you pick a niche

Show Links

• Check out Archmark
• Follow Archmark on LinkedIn and Twitter
• Connect with Bryon McCartney on LinkedIn or Twitter
• Connect with George Valdes on LinkedIn or Twitter
• Check out Monograph
• Follow Monograph on LinkedIn or Instagram
• Listen and read more about Monograph