Richard Petrie is the world’s leading marketing coach for architects and designers, blending sharp strategy with cutting-edge AI to help creative professionals win better projects, charge higher fees, and work with clients they love. A former professional cricketer turned marketing strategist, Richard now coaches small design firms globally through his proven SIX-ai system—designed to give designers a powerful edge in an AI-driven world.

He’s known for transforming how designers approach sales and marketing, turning “referral-dependent” firms into thought leaders with predictable pipelines. When he’s not helping designers stand out, he’s probably swinging a squash racket or dodging chocolate.

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With 24 years of extensive experience in the Architectural, Engineering, and Construction (AEC) industry, Peta has developed a versatile expertise across the residential, commercial, retail, and healthcare sectors. For nine of these years, she honed her leadership and entrepreneurial skills as the Managing Director of her own architectural company. Now serving as the Vice President at Away Digital in the USA, Peta is instrumental in driving the company's growth strategy and expansion into the American market.

Peta is deeply passionate about urban innovation and creating systems and spaces that serve people's needs. Her core interests include high-quality design, sustainability, and fostering community wellbeing and health, which extends to a commitment to helping the homeless. She thrives on creating beautiful places for people to enjoy and is recognized for her exceptional business administration, communication, public speaking, and business development skills.

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With over 13 years of distinguished experience, Cory Walker stands as a highly regarded licensed commercial and residential architect based in Los Angeles, renowned for his specialized expertise in commercial adaptive reuse projects. His architectural philosophy deeply prioritizes wellness and fostering a profound connection to nature within built environments; he actively integrates natural elements into all his designs by introducing abundant plants and maximizing daylight penetration. Furthermore, Walker meticulously specifies warm and natural materials, carefully chosen to evoke a recuperating sense of the outdoors, even while indoors, ensuring spaces promote tranquility and well-being.

His extensive career is marked by involvement in numerous award-winning designs, spanning both transformative tenant improvements and impressive ground-up, stand-alone commercial office projects. This rich portfolio solidifies his reputation as an innovator in creating healthy, nature-infused commercial spaces that not only meet functional demands but also profoundly enhance the human experience within the built environment.

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At the very core of Zeke's professional identity is a deep-seated passion for three things: people, design, and the tangible process of building. It was this driving force that inspired him to found Root Architecture and Development back in 2012. He envisioned a company that was more than just a business; it was a vehicle to connect with more people, to push the boundaries of creative design, and to translate ambitious visions into physical realities.

Zeke brings a formidable and well-rounded skill set to every project. Holding licenses as both an Architect and a Contractor, he bridges the often-separate worlds of design and execution. This dual expertise ensures a seamless and efficient workflow, where creative intent is honored and practical construction is flawlessly managed. Further distinguishing his practice, Zeke is a Leed Accredited Professional, a testament to his dedication to creating spaces that are not only beautiful and functional but also sustainable and environmentally conscious.

When the workday is done and the tools are put away, Zeke's passions shift to the great outdoors. A true adventurer at heart, he finds his balance and inspiration in nature. He is a father who finds immense joy in the simple pleasure of fishing with his boys, making memories by the water's edge. At other times, he seeks the thrill and solitude of the mountains, running along a scenic Colorado trail, finding a parallel between navigating the challenging terrain and guiding a complex project to its successful completion.

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Paul founded the Philadelphia Table Company (PTC) in 2014 as a creative side hustle while still actively touring with his rock band. What began as a passion project soon evolved into a full-time career as he discovered a deep love for craftsmanship and design. With an eye for aesthetics and a strong entrepreneurial spirit, Paul transitioned from the stage to the workshop, dedicating himself entirely to the art of woodworking.

Today, Paul leads PTC as the head of sales and design, overseeing each project’s vision and ensuring every piece reflects the company’s commitment to quality and authenticity. While he occasionally gets his hands dusty, he now entrusts most of the physical building to his talented and trusted team of artisans.

Outside the workshop, Paul is a passionate outdoorsman. Whether he’s catching waves on his surfboard, exploring new hiking trails, or biking through the countryside, he finds inspiration in nature’s textures and forms. He lives a balanced life with his wife, Shea, and their two energetic border collies, who are often by his side during outdoor adventures. Paul’s journey is a testament to following your passion, embracing change, and building something meaningful from the ground up.

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Step into the world of refined architecture and bespoke living with Kory Cox, AIA—an accomplished and licensed architect based in Utah, known for his unparalleled expertise in custom residential design. With over two decades of hands-on experience, Kory has become a trusted name in the world of luxury home creation, delivering spaces that perfectly fuse timeless elegance with innovative functionality.

Kory’s architectural vision is deeply inspired by Utah’s diverse landscapes—from the breathtaking mountain vistas of Park City to the vibrant urban pulse of Salt Lake City. His designs are not only responsive to the environment but are also deeply attuned to the lifestyle, tastes, and aspirations of each individual client. Whether you're dreaming of a peaceful mountain retreat surrounded by nature, a sleek and modern city residence, or a warm and welcoming family estate, Kory takes the time to understand your story, translating it into a space that feels both personal and exceptional.

What sets Kory apart is his meticulous attention to detail and unwavering commitment to excellence. Every line, material, and finish is thoughtfully selected to reflect a balance of beauty, practicality, and sustainability. His collaborative approach ensures that clients are involved throughout the creative process—transforming what can often feel overwhelming into an exciting and fulfilling journey.

With a legacy of architecturally significant homes throughout Utah and beyond, Kory Cox continues to push the boundaries of residential design. His work is a celebration of individuality, a reflection of place, and a testament to the power of good design to enhance how we live, connect, and feel at home.

Let Kory bring your dream home to life—an extraordinary living space that’s as unique as you are.

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Hills varied artistic journey is showcased through photography, painting, fashion and building design. Her work merges traditional and modern technology with contemporary flair.

Her works have been featured in numerous solo and group exhibitions throughout Australia and overseas, captivating audiences with her evocative pieces, including a book Dots of Life-Aboriginal Artists of Central Australia.

Awards for her portraits, landscapes and fine art photography at prominent art institutions include: Australian Professional Photographer of the Year and finalist in Head On, Moran, Kennedy and Olive Cotton Awards.

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Kevin Qualls was born and raised in the southeastern US, with time spent in Florida, Virginia, Texas, North Carolina, and Georgia. He attended Auburn University, where he earned his Bachelor of Architecture, graduating in 1983.

His career began in Savannah, Georgia, where he worked for L. Scott Barnard and Associates. In 1985, Qualls moved to St. Thomas, US Virgin Islands, for what was initially planned as a one-year adventure, but he has remained there ever since. His early work in St. Thomas was with DeJongh and Associates Architects, followed by a period as a sole practitioner. For a few years, he partnered with his good friend from Auburn, Donald Brown.

Qualls met his wife, Eleanor, on St. Thomas in 1991. They married and raised their two sons on the island. In 2001, he co-founded Springline Architects with two partners, Tracy Roberts and Mike deHaas. In 2021, Springline Architects joined Novus Architects, which is based in Charleston, South Carolina.

Throughout most of his career, Qualls has focused on custom residential design in the islands. His work also includes a significant amount of commercial design, historic preservation, and hurricane reconstruction projects.

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Kevin Wolfe is an award-winning architect, landscape designer, and journalist, highly respected for his skill in renovating old houses, particularly those from the early 20th century in the New York City region. He possesses a unique talent for uncovering and restoring the "heart and soul" of historic homes, even those that have suffered from years of poor renovations. His expertise lies in seamlessly blending restoration, renovation, and additions, allowing him to capture the unique essence of each property while simultaneously updating it for comfortable modern family living, with the kitchen often becoming the central hub.

Beyond his design work, Kevin is an expert in navigating the rigorous Landmarks Preservation Commission review process in New York City for historically designated buildings. His impressive track record includes a 100% approval rate on first submissions for all projects since establishing his firm in 1998. He actively shares his knowledge and passion for historic preservation by teaching in the Master of Science program in Historic Preservation at the Pratt Institute in Brooklyn, where his "man on the street" classes are particularly popular. He's also a prominent advocate for historic preservation in New York City, serving on several prestigious boards and committees, and successfully leading efforts to designate the Douglaston Historic District and the Douglaston Hill Historic District in Queens.

Kevin's professional background is extensive, having been trained as both an architect and a landscape architect and practicing since 1988. He has worked with esteemed firms in New York City such as Rafael Vinoly Architects and Kohn Pedersen & Fox Interior Architects. Additionally, he is a prolific writer, contributing articles on architecture, interior design, landscape design, and historic preservation to various publications including Garden Design and Metropolis. He has also contributed to several books and authored This Salubrious Spot—100 Years at Douglas Manor. Currently, he is penning House Stories, a book about his own garden and architectural design work. His academic achievements include a Master of Architecture from Columbia University, a Master of Arts from Clark University, a Bachelor of Landscape Architecture from The City College of New York, and a Bachelor of Arts from Holy Cross College.

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