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Are B2B Marketing Teams Over Aligning to Revenue?
With every martech vendor and agency pushing to measure marketing on revenue or bust we take this topic head on to discuss if B2B marketers should truly be measured on revenue as their main KPI or is the pendulum swinging too far to one side?
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By Elevate Demand
5
33 ratings
With every martech vendor and agency pushing to measure marketing on revenue or bust we take this topic head on to discuss if B2B marketers should truly be measured on revenue as their main KPI or is the pendulum swinging too far to one side?