Highly Questionable Marketing

Q1 is tough for a lot of B2B marketing teams. We discuss how to make it through the rest of the year so you can develop quick wins and accelerate your growth.

Marketing leaders have a choice between thriving or surviving in 2023, and with that in mind Jay Baron, CEO of Elevate Demand and Joergen Aaboe discuss 6 action items marketing leaders need to take action on to thrive.

There's a lot of talk around running marketing more like science with a scientific approach to finding and scaling revenue generating programs. Jay Baron and Joergen Aaboe discuss this new approach and if it truly helps lead you towards sustainable and scalable marketing programs.

We're at it again with our 2023 predictions. The real predictions that most marketing personalities won't make.

We review our 2022 predictions to see how we did. With the usual hot takes and recaps that lacks in marketing.

2022 is coming to a close and recession or not it's going to get harder for B2B marketing teams. Marketers all over on defense now because of the LinkedIn echo chamber that pushes the biggest growth issue as a marketing issue and it's not.

We breakdown the discussion of measuring marketing on intent based leads and pipeline velocity. Is this a trap for marketing leaders and what it takes to actually create meaningful demand. Most of the time it falls outside of marketings control. Then we take a look at all the "led-growth" and if it's really a "led-growth" strategy or just a new buzzword.

Most marketing teams are stuck in capturing demand—and the conventional wisdom is now to adjust your strategy to creating demand. We break down if marketing teams (especially in B2B SaaS) can truly create demand or if this is the latest buzzword in B2B marketing.

Conventional wisdom right now in B2B marketing says look at pipeline and revenue to adjust your marketing strategy. Conventional wisdom is wrong. Just because your teams look at data doesn't mean you're working on the most impactful areas of growth. In fact, chances are marketing, sales, and product are speaking different languages on how the company actually grows regardless of aligning and looking at the same data.

The key to getting out of the false struggle in B2B marketing isn't just getting out of tactics it's getting the entire company aligned on a single growth opportunity. Until the company sits down and defines the actual growth strategy and how buyers experience the core value of the product your marketing will always struggle trying to execute through the fog while sales, product, and marketing continually speak different languages.