Highly Questionable Marketing

Why Being a Data Driven Marketer Doesn't Drive Growth


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Conventional wisdom right now in B2B marketing says look at pipeline and revenue to adjust your marketing strategy. Conventional wisdom is wrong. Just because your teams look at data doesn't mean you're working on the most impactful areas of growth. In fact, chances are marketing, sales, and product are speaking different languages on how the company actually grows regardless of aligning and looking at the same data.
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Highly Questionable MarketingBy Elevate Demand

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