Join Jay Baron, CEO Elevate Demand and Joergen Aaobe VP of Marketing as they discuss two hot topics—is Product-Led Growth simply a free trial, and what about the other "led growths". And we go deep into the idea that creativity can be your competitive in advantage in B2B marketing.

Lots of buzz around category creation today as the main way growth lever for B2B SaaS and B2B marketing. We debate if creating a category is just another hype filled buzzword with vague promises of differentation and more revenue or if it really is something B2B marketing teams should put considerable time, energy, and resources (money) behind.

Unpopular opinion-marketing should not be running A/B tests to find better ads, better copy, better landing pages. Great B2B marketers continually learn and adjust to find the best combinations to create demand and drive growth. In this episode Jay Baron CEO of Elevate Demand is joined by Jorgen Aaboe and Liz Conn to debate if A/B tests drive meaningful results in marketing and discuss what comes first in marketing-strategy or tactics.

Jay Baron CEO of Elevate Demand is joined by Joergen Aaboe VP of Marketing and Elizabeth Conn VP of Growth Marketing for 2 new B2B marketing hot takes. They'll discuss if marketing should pass their leads to SDRs and even if SDRs should sit under sales or marketing. Then they break down if marketing is about numbers or people.

Jay Baron CEO of Elevate Demand brings Joergen Aaboe VP of Marketing and Elizabeth Conn Director of Growth Marketing bring you 2 hot takes with some hotly debated topics. They'll discuss if lead generation is dead is really dead in B2B and break down the idea that your team is your greatest differentiator.

Jay Baron CEO of Elevate Demand and Joergen Aaboe VP of Marketing bring you two hot takes on two great topics. Does brand marketing really create demand for B2B companies? Should your marketing team invest time and energy creating a category?