Jay Baron CEO of Elevate Demand and Joergen Aaboe VP of Marketing bring you two hot takes on two great topics. Does brand marketing really create demand for B2B companies? Should your marketing team invest time and energy creating a category?

Does Brand Create Demand in B2B

Welcome to Highly Questionable Marketing. On this podcast we'll discuss and debate current marketing topics and trends in B2B while offering more practical advice for your average B2B marketer.

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Does Brand Create Demand in B2B

Does Brand Create Demand in B2B