Most marketing teams are under more pressure than ever before to get results. They're stuck in the false struggle continually diagnosing marketing tactics looking for bumps in growth without ever getting in a better place to hit the next goal.We're on a mission to help marketing teams get out of the false struggle and drive real sustainable growth.

All of this talk about revenue at all costs in B2B Marketing—Revenue as the main KPI and now marketers claiming we're in the revenue era—we take this topic on again for an updated look at if we're really in the Revenue Era or is something else going on.

B2B Marketers are now focused on the dark funnel and dark social for their go to market strategy. Is this the greatest trend in B2B marketing or is it just a bunch of nonsense? Is the key to creating demand inspiring and entertaining your buyers and how do you do this as a B2B marketer?

With every martech vendor and agency pushing to measure marketing on revenue or bust we take this topic head on to discuss if B2B marketers should truly be measured on revenue as their main KPI or is the pendulum swinging too far to one side?

Highly Questionable Marketing heavily questions a lot of the advice given to B2B marketers, but we take a bit of a different approach. We find posts that we love and do a deeper dive into why we love them. The pendulum continually swings too far to revenue for B2B marketers and you need in-house and outsourced talent to drive growth going into 2022.In this episode, Jay and Joergen sit down and talk about a few posts they love and one person they enjoy every post from on LinkedIn.

We break down our 2022 predictions for next year—some of them highly questionable. Will marketing finally get a breakout year or is sales-led still the main go to market strategy for the foreseeable future? Not everything is a prediction—some opportunities for marketers to capture going into 2022 as well.

We breakdown an ad targeted at B2B marketers with 10 "quick" pipeline hacks you can implement in a crunch. Is this just some highly questionable marketing or is this something marketing teams should execute on. We also give some more practical marketing advice as we breakdown each hack.

Lead-based top of the funnel marketing is not effective as it used to be—but does that mean you should completely kill it? There's been a lot of discussion on splitting the funnel to focus on finding more high-intent buyers, but that sounds a lot easier said then done. We discuss splitting the funnel and the challenges that come with being a practical marketer trying to drive growth with this approach.

We go a little long this week to have a more casual discussion around two fun topics—first what is the biggest mistake B2B marketing teams make—with two slightly different takes centered around no scalable growth lever and not getting the story right. We transition off the beaten path to talk about the latest Drift moves with a new Chief Brand Officer and what this means for Drift and what this means for Dave Gerhardt.

There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to measuring B2B marketers on revenue and Sales Qualified Opportunities. This sounds great but we want to dive deeper and make sure this is the best path forward for marketing teams. We then tackle the KPI question head on and try to discuss which marketing KPIs make the most sense for marketing teams.