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Should you Measure B2B Marketing on Sales Qualified Opportunities (SQOs)
There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to measuring B2B marketers on revenue and Sales Qualified Opportunities. This sounds great but we want to dive deeper and make sure this is the best path forward for marketing teams. We then tackle the KPI question head on and try to discuss which marketing KPIs make the most sense for marketing teams.
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By Elevate Demand
5
33 ratings
There's some fierce debate going on with the most successful ways to measure B2B marketers. The wrong KPIs and metrics incentivize the wrong behavior. There's been a stronger push to measuring B2B marketers on revenue and Sales Qualified Opportunities. This sounds great but we want to dive deeper and make sure this is the best path forward for marketing teams. We then tackle the KPI question head on and try to discuss which marketing KPIs make the most sense for marketing teams.