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Should Marketing Pass Leads to SDRs or AEs?
Jay Baron CEO of Elevate Demand is joined by Joergen Aaboe VP of Marketing and Elizabeth Conn VP of Growth Marketing for 2 new B2B marketing hot takes. They'll discuss if marketing should pass their leads to SDRs and even if SDRs should sit under sales or marketing. Then they break down if marketing is about numbers or people.
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By Elevate Demand
5
33 ratings
Jay Baron CEO of Elevate Demand is joined by Joergen Aaboe VP of Marketing and Elizabeth Conn VP of Growth Marketing for 2 new B2B marketing hot takes. They'll discuss if marketing should pass their leads to SDRs and even if SDRs should sit under sales or marketing. Then they break down if marketing is about numbers or people.