Unpopular opinion-marketing should not be running A/B tests to find better ads, better copy, better landing pages. Great B2B marketers continually learn and adjust to find the best combinations to create demand and drive growth. In this episode Jay Baron CEO of Elevate Demand is joined by Jorgen Aaboe and Liz Conn to debate if A/B tests drive meaningful results in marketing and discuss what comes first in marketing-strategy or tactics.