Highly Questionable Marketing

Can You Influence Intent Based Leads Long Term?


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We breakdown the discussion of measuring marketing on intent based leads and pipeline velocity. Is this a trap for marketing leaders and what it takes to actually create meaningful demand. Most of the time it falls outside of marketings control. Then we take a look at all the "led-growth" and if it's really a "led-growth" strategy or just a new buzzword.
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Highly Questionable MarketingBy Elevate Demand

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